Adams gets the blues

Adams Golf has announced a new Blue line of clubs including a driver, fairway wood, hybrid and combination iron set. The company says each club in the set features Adams’ new, proprietary Easy Launch System designed to help golfers get the ball in the air more easily and more consistently.

Adams’ Easy Launch System is comprised of three key performance features that work together to give golfers more air. The first feature is the Velocity Slot Technology on the soles of the clubs, which delivers more flex from the clubface and produces more consistent ball speed at impact. This leads to improved distance and accuracy.

The Easy Launch System also implements low/back centre of gravity (CG), which can be found in all metalwoods and irons throughout the Blue lineup. By keeping the centre of gravity low and as far back as possible, it allows for higher launch, more spin, and ultimately more air time on all shots.

In addition to the Velocity Slot Technology and low/back CG, new Adams SlimTech shafts have been integrated into Blue, with narrower shaft tip diameters to promote lower kick points and high launch conditions from any lie on the course.

Blue Driver will be available in three different lofts (9.5°, 10.5° & 12°) with a 55 gram Aldila SlimTech shaft at an MSRP of £199. Blue Fairway is offered in three lofts (15°, 19° & 22°) with a 55g Aldila SlimTech shaft at an MSRP of £149, while Blue Hybrid is available in four lofts (19°, 21°, 23° & 25°) with a 55g Aldila SlimTech shaft at an MSRP of £129.

Blue Irons are sold as either a combination set including a three and four hybrid along with the five-iron through to pitching wedge at MRSP of £599 for steel (True Temper Dynalite SlimTech 85 gram) and £699 for graphite (SlimTech by Aldila 55) or just an iron-set (five to PW) MRSP of £399 for steel and £499 for graphite. More at

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A graduate of Cardiff University’s highly respected post-graduate magazine journalism course, Andy has successfully edited four different publications across the B2B, trade and consumer sectors. He is skilled at all aspects of the magazine process in addition to editing websites and managing social media channels.