Adams feeling Blue with Howell

Adams Golf launched its new Blue equipment line at the ‘Easy Launch Event’ at TopGolf in Surrey. With special guest, European Tour star and Adams staff player, David Howell, in attendance, guests had the opportunity to hit all the latest Adams products.

With each piece in the Adams Blue product range created to help golfers get the ball in the air more easily and more consistently, the clubs, feature Adams’ new, proprietary Easy Launch System. Adams’ Easy Launch System is comprised of three key performance features that work together to make the game more fun and less intimidating.

The Easy Launch System features Velocity Slot Technology on the soles of the clubs, said to deliver more flex from the clubface and producing more consistent ball speed at impact. This leads to improved distance and accuracy, resulting in increased enjoyment for a wide range of golfers.

The Easy Launch System also implements low/back CG, which can be found in all metalwoods and irons throughout the Blue lineup. By keeping the centre of gravity low and as far back as possible, it allows for higher launch, more spin, and ultimately more air time so shots fly further. Blue’s CG placement will help many swing speeds and swing styles achieve optimal launch conditions.

In addition to the Velocity Slot Technology and low/back centre of gravity, new Adams SlimTech shafts have been integrated into Blue, with narrower shaft tip diameters to promote lower kick points and high launch conditions from any lie on the course. More at

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A graduate of Cardiff University’s highly respected post-graduate magazine journalism course, Andy has successfully edited four different publications across the B2B, trade and consumer sectors. He is skilled at all aspects of the magazine process in addition to editing websites and managing social media channels.