New PING G440 family optimized for speed and distance

    PING are set for another standout year with their most advanced family of equipment. The G440 family takes everything they learnt from the G430 lineup and improves upon it.

    The new custom-fit, custom-built G440 family consists of three driver models (MAX, LST, SFT), three fairway-wood designs (MAX, SFT, LST) hybrids and an iron set.
    “The tour adoption for the drivers and fairways woods has been exceptional,” explained PING CEO and President John K Solheim. “The G440 LST driver was used to win its first official week on tour and we’re seeing more in play around the world every week. Our tour players appreciate the added ball speeds and love the great sound and look. Like all golfers, they are in search of more speed, and they are happy to find it in new equipment.”

    Lowest CG Ever in a PING Driver


    In the new drivers, the engineering team achieved the lowest center of gravity in a PING driver to date, leading to distance-adding ball speed and higher launch across the entire face through multiple weight-saving advancements, including applying Carbonfly Wrap crown technology to all three models. A combination of a shallower face, the lightweight carbon crown and an internal technology known as Free Hosel design, help save significant weight and align the CG closer to the force line for faster ball speed, optimal spin and higher launch. The lower face height results in a hotter, thinner face for more flexing, especially in the high heel region, a common mis-hit location for a lot of golfers.

    Lighter Overall, Longer Shaft
    Knowing a properly designed, lighter system weight leads to faster swing speeds and distance gains, mass was removed from the heads and shaft to reduce the overall weight by 10 grams. In doing so, the standard shaft length was increased ¼” to 46” in the PING ALTA CB Blue and 45.5” in the PING Tour 2.0 and stock aftermarket options, a combination that is delivering more speed while ensuring forgiveness and improving dispersion results.

    Three Models Optimized to Fit Every Golfer
    The G440 MAX (460cc) is the most forgiving model and fits most golfers. It is engineered with a 29 gram, three-position adjustable back weight for added shot control. The G440 LST (Low Spin) is a 450cc design that also features the 29-gram back weight while appealing to players with faster swing speeds, providing lower spin and more control. Golfers in need of slice-correction technology fit best in the G440 SFT (Straight Flight) which is designed with a two-position (Draw and Draw+), adjustable 23-gram back weight.

    Distance Driven Iron Design
    The G440 iron best fits golfers in need of game-improvement technology who prefer the influence of a players-style shape. Increased ball speed comes from a shallower, thinner face and the low/back CG location – resulting in higher-launching, longer-carrying shots with stopping power.

    “The G440 iron offers golfers everything they need to elevate their iron play. It looks amazing and delivers the distance they want with the control they need to hit shots closer to the hole,” said Solheim. “In this category, we continue to emphasize the importance of consistency when determining the iron that best fits a golfer. We know they want distance, but distance without control doesn’t lead to lower scores. Through multiple advancements, the G440 represents the most versatile iron in our line and will fit the games of a lot of golfers.”

    Next Gen Fairway Woods


    The G440 fairway wood family (MAX, LST, SFT) advances PING’s reputation as a Tour-preferred model of choice through a re-designed face structure and low CG system. The face is taller for more confidence off the tee while maintaining a CG location that delivers high- launching performance off the ground. The face thickness is optimized in the heel and toe regions for more consistent performance on on-center strikes.

    “Our Arccos data revealed golfers use fairway woods a lot off the tee, so we focused on giving them more confidence in that situation with a slightly taller face,” Solheim said. “At the same time, we were able to optimize the CG location, due in large part to the weight savings from the Free Hosel, to maintain high performance off the ground. The G440 fairway woods are extremely long and now even more versatile.”

    The contoured sole shape and slimmed down back-weight profile ensures that the club sits more flush to the ground and the face angle remains consistent, allowing golfers to benefit from the multiple loft and lie options provided by the adjustable hosel.

    G440 Hybrids – Find Your Best Fit
    The G440 hybrids appeal to a variety of skill levels, each engineered to deliver different ball- flight characteristics – from the slightly fade-biased 2 hybrid for off-the-tee performance to the draw-inducing 5, 6 and 7 hybrids that help optimize gapping. The 3 and 4 hybrids are designed with straighter ball flights. They all share a new, shallower and thinner face design, which improves face contact for more ball speed and higher-launching shots that hold the green.

    “We took a very specific approach to the design of each loft in the G440 hybrid family,” said Solheim. “Knowing the 2-hybrid player and the 7-hybrid golfer vary greatly in skill level, we engineered the lofts to best fit their needs. The ability to optimize the CG location in each loft enables us to influence ball flight, designing the lower-lofted versions with a slight fade/straight tendency and transitioning to the higher lofted heads from slight draw to draw biased. This adds a new dimension to the hybrid fitting process while helping golfers better optimize and properly gap their set.”

    G440 High Launch (HL)
    The G440 HL build is a full-set custom-fitting option with the same score-lowering technology of the standard G440 series for slower swing speed golfers who don’t generate sufficient clubhead speed and ball velocity from traditionally weighted clubs. Custom engineered with lighter backweights, ultra-light shafts (PING Alta Quick 35/45) and grip (Lamkin UTx Lite, 41g), the overall system weight is lower so golfers can swing faster and generate more ball speed for higher-launching, longer-carrying shots across the entire set. Available in G440 MAX and SFT drivers and fairway woods, hybrids (3-7) and irons.

    For more info visit PING.com

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    As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.