Golf Europe is Trade Showcase

    The Golf Europe trade show takes place in Augsburg, Germany from 28 to 30 September. Here we give an overview of the exhibition and its highlights.

    This is the twenty-first Golf Europe show and the third year it has been held at the Augsburg exhibition centre, occupying 8,700 metres of floor space in halls one and three. Last year the show had 122 exhibitors and attracted 2,144 trade visitors from 29 countries. At last year’s show a visitor survey indicated that 69 percent were chiefly interested in golfing equipment, followed by 43 percent being mainly interested in golfing accessories and 35 percent interested in golf clothing.

    Golf Europe 2Exhibitors confirmed for this year include, adidas Golf, Sunice, TaylorMade, Tommy Hilfiger Golf and Wilson Golf. Exhibitors from across the globe have confirmed with companies represented from the United States, Great Britain, France, Belgium, Austria, Portugal and Poland.

    The show is supported by the PGAs of Europe and the PGA of Germany. Ian Randell, PGAs of Europe chief executive commented, “The PGAs of Europe are delighted to be again supporting Golf Europe at Messe Augsburg. Since moving Golf Europe to the city of Augsburg in 2012, Messe Augsburg general manager Gerhard Reiter and his team have done an excellent job at ensuring the show evolves and stays relevant in our sport that is constantly changing.”

    Stefan Quirmbach, President of PGA of Germany stated, “Augsburg is once more demonstrating its outstanding suitability as a trade fair venue and how important it is for the Golfing market. The continual increase in the number of visitors and exhibitors shows how important the leading trade fair for golf in Europe is; demonstrates how much potential it has, and how outstandingly suitable the infrastructure offered by Augsburg Trade Fair is as a European showcase for golf. This has been identified and acknowledged by the large manufacturers within the golf industry as well, who will be returning to Golf Europe once more after their visit last year to display their products and present their services to an equally high-calibre and wide-ranging trade.”

    Show highlights

    PGA Learn & Earn Zone – full educational programme supported by PGAs of Europe and the PGA of Germany.

    • Pro Shop Forum – offering advice on shop design and other topics in a series of lectures on sales and marketing.
    • ‘First Drive’ area – showcasing innovative businesses from the industry, providing them with an opportunity to present their product developments to the trade public for the first time.
    • Product Award – for outstanding product development judged by an international jury of experts. The award-winning products in various categories will be exhibited to the public during the trade fair.
    • Fashion Forum – focussing on apparel and clothing shown at the exhibition.
    • Demonstration areas – including indoor driving range, putting greens and caddy demo area.
    • Oktoberfest shuttle – on the second evening of the exhibition. Free of charge for visitors and exhibitors.
    • Ryder Cup coverage – the concluding day of the match will be broadcast live at Golf Europe in collaboration with Sky TV as a networking event for visitors and exhibitors.

    Ryder Cup Get Together – starting at 6.00pm to experience the highlights of the exciting final day’s play in a social gathering for visitors and exhibitors.

    Ian RandallAugsburg

    Augsburg offers visitors lots of things to see and do outside the trade fair. This south-western Bavarian city is famous for the Fugger merchant family and for its connection with Mozart. Augsburg is Germany’s second oldest settlement and boasts a history spanning more than 2,000 years. The magnificent churches, grand Renaissance houses, intricate alleyways and modern architecture attract visitors from all corners of the world. The old town centre is permeated by narrow canals and is one of the city’s most beautiful parts. The Golden Hall, inside the City Hall, and the world-famous Fuggerei, the world’s oldest social housing scheme, are essential viewing for anyone visiting the town.

    Getting there

    For air travel Augsburg exhibition centre is situated equidistant between the three airports of Munich, Memmingen (Munich West) and Stuttgart. By car the show venue is near to major autobahns (A8, A7, A9, A99 and A96) and there are 2,400 parking spaces at the exhibition centre. Rail passengers can travel via Augsburg Central Station or the ‘Augsburg Messe’ railway station.

    A free shuttle bus service is available from Munich airport or from the centre of Augsburg to Golf Europe.


    There are plenty of hotel rooms available in Augsburg ranging from family-run guesthouses to major luxury hotels. Golf Europe provides a room locator and reservation service on its website at:


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    Miles is the Owner and Managing Director of Robel Media, and the award winning GOLF RETAILING Magazine. With over 25 years in the media business, Miles has a wealth of experience in magazine publishing, digital media and live events. HANDICAP - 7.2