Online marketing resource platform Golf Marketing Hub has enjoyed huge success in its first 18 months. Providing video tutorials, marketing planning calendars and monthly social media resources designed specifically for golf clubs and PGA Professionals, Golf Marketing Hub has supported over 175 members.
As it approaches 12 months as a preferred partner of England Golf, the innovative learning and resource platform shares insights from three golf clubs who have benefitted from this partnership. Plus, England Golf, Club, County and Membership Senior Manager Matt Draper explains why Golf Marketing Hub is an important part of their club support offer that continues to help golf clubs save time, develop new skills and engage their customers.
How have you found working with Golf Marketing Hub?
Suzannah Chapman, General Manager, Stonelees Golf Centre: “I’ve found Golf Marketing Hub really useful as inspiration for our marketing activity. I love that something like this exists for golf. The team at the Hub know golf and they know the pressures of running a golf course so everything is tailored with our needs in mind.”
Pauline Nash, Competition and Handicap Secretary, Royal Epping Forest Golf Club: “I have learned a lot from the video tutorials. The tutorial on how to edit a video in Canva was great. Things like that have built my skills and my confidence.”
Maureen Gardner, Director of Morecambe Golf Club with responsibility for membership recruitment and retention: “My main aim this season has been to improve the communication with members at the golf club and I have found lots of tips and suggestions within the courses that I have now adopted.”
Matt Draper, England Golf, Club, County and Membership Senior Manager: “Golf Marketing Hub offers a pathway to more knowledge, understanding and confidence in how to improve a golf club’s marketing practices which, along with some downloadable assets, means that anyone who utilises the Hub can gain something from it.”
What part of the Hub is most useful to you?
PN: “The social media downloads and marketing calendar are really useful. This month I’ve used posts on Father’s Day and the U.S. Open. It’s a great tool that helps you to plan your activity. Golf Marketing Hub has given me a lot of confidence in my marketing ability and has helped me engage more with my marketing role at the club and the professionals that we work with. I’ve enjoyed all the videos and resources I’ve seen in the Hub and I’m very interested to find out what’s coming next.”
MG: “I really enjoyed the courses. I’ve learned so much about marketing and I have introduced all my friends to Canva! My new mantra ‘NEWS’….Noticeboard, Email, Website, Social Media is spreading the word and getting members engaged.”
MD: “Since the beginning of our collaboration, we have seen clubs that utilise the Hub being more proactive and consistent with their communications, especially online, which has never been more important for clubs. Moreover, the range of clubs that are utilising the Hub shows that it is right for anyone to try, which is why we believe in it being the right tool to promote nationwide through England Golf.”
SC: “The monthly marketing calendar shows notable dates like national walking week; it has early reminders for things like Mother’s Day or the U.S. Open; and includes little suggestions for things we could be posting. Alongside the quick marketing tips videos that appear in the member’s Facebook group, these give us some great ideas for what we’ll put on social media and campaigns we can run at the club.”
How do you incorporate Golf Marketing Hub into your work?
SC: “It’s really useful getting weekly emails that direct you to a new or relevant piece of content. I can follow the suggestions and put aside little 5 minute slots that really help. Our Junior and Women’s sections are growing very quickly. We have a brilliant team of enthusiastic volunteers in place which makes all the difference. Having the Hub as a resource to support their fantastic work is a great help.”
PN: “Finding the time to devote to learning new skills is hard, I do plan
to get through all the lessons though!
MD: “As a part of our club support offer we want to help our clubs to attract and retain members, and generally improve their approach to raising awareness of themselves within their community. We have therefore chosen to collaborate with the Golf Marketing Hub to offer a quality product that can help club staff or volunteers in doing so.”
Golf Marketing Hub now has over 125 marketing tutorials, with new content being added every month. Members can also benefit from a monthly marketing planning calendar and social media downloads, downloadable marketing resources and a member private Facebook group where the team share regular exclusive content including interviews with notable industry experts.
David Wheatley, co-owner of Golf Marketing Hub concludes, “I’m most proud of how the Hub has evolved over the last 12 months. We’ve listened to members and have tailored our content to produce the things from which they will get immediate benefit, and that they have time to put into action. Our partnership with England Golf gives clubs in England access to funded memberships, so anyone who wants to benefit from improved marketing can do so. Even if you don’t come under that agreement, a membership is surprisingly affordable!”
Clubs in England can access fully funded memberships to Golf Marketing Hub through its partnership with England Golf. For more information on this scheme visit: https://www.englandgolf.org/club-support/membership/recruitment-and-retention/golf-club-marketing/
For more information on becoming a member of Golf Marketing Hub for PGA Professionals and clubs outside of England visit: www.golfmarketinghub.com GR