Driving Sales – S/S 16 Apparel


    Abacus Sportswear spring/summer 2016 collection features ‘Extreme’, the company’s most advanced, high performance range to date. The collection incorporates state-of-the-art, technical materials such as Drycool Zero, Thermocool and StretchLite60K, all of which create the most lightweight, breathable and stretchable garments the company says it has ever produced.

    Abacus-Sportswear’s-new-Pitch-Extreme-StretchLiteThe technical fabrics have been developed by Abacus and thoroughly tested by former European number-one and Abacus brand ambassador Robert Karlsson, to provide golfers of all levels with enhanced ability to perform at their highest level when on the course.

    For the first time, Abacus Sportswear’s spring/summer 2016 garments are divided into focussed sub-collections – Extreme, Active, Casual and Classics, – which are designed to accurately address a range of golf playing styles, while ensuring freedom of movement when on the course.

    New products within the collection include Abacus Sportswear’s new Pitch Extreme StretchLite jacket (pictured), which has a 20,000 Water Pillar and 60,000 Moisture Vapour Pillar rating, making it the lightest, most breathable waterproof the company has produced. The garment features a membrane technology that enables it to be worn close to the skin without a separate lining. This ensures it is extra light, thin and easy to wear, while its capacity to stretch to almost twice its original size allows for complete freedom of movement on the course.

    In addition, the Albatross Polo is another new garment within the S/S 16 collection and incorporates Abacus Sportswear’s Drycool Zero technical material. Designed to react with sweat to lower the temperature of the material, the long-lasting cooling technology accelerates the wicking process with advanced evaporation, keeping the wearer cool and dry.

    Chris Mattsson, head designer at Abacus Sportswear said, “The spring/summer 2016 collection is all about pushing the boundaries of technical performance. We have dressed the previous four European Solheim Cup teams and some of the leading professionals within the game. We have drawn on this experience to create our most technically advanced collection, designed for golfers of all abilities, helping them to play their best while on the course.” More at: www.abacussportswear.com


    Oscar Jacobson

    Oscar Jacobson’s spring/summer 2016 golf collection will offer a blend of proven performers and stylish newcomers, mixing performance-enhancing fabrics with eye-catching fashion statements. The fashion influences in its latest golf wear make it more versatile than ever, looking equally at home on the course or around town.

    Oscar-Jacobson-HartmanThe collection is available in two colour themes: Resort for a more classic look majoring on blues, yellows and whites; and Club, a reflection of the wider fashion industry’s influences, mixing white with added contrast colours to create a sophisticated, yet sporty look. Black, red and white have been at the heart of Oscar Jacobson’s ranges for over 100 years, almost becoming a signature colour theme. Many pieces in the latest collection will be available in various combinations of this striking marriage of colours.

    The Hartmann jacket (pictured), white with black and red accents/trims is one of three colour options in a two-layer waterproof top designed for ultimate performance thanks to four-way stretch woven fabrics, fully taped seams and articulated sleeves for an improved fit. Clemens comes into the range as the new ultralight padded anorak for those chilly days when a little extra warmth is required. Clemens features Primaloft  padding material, which allows it to deliver extra warmth without adding unwanted bulk, plus a rib-stop outer surface for a fittingly technical look. It is again available in three colour options, with two based around the signature black/red/white theme.

    Summer golf doesn’t always mean shirtsleeve golf, so newcomers Bobby and Bogart are on hand for those days when an extra layer is required. Bobby is a classic, extrafine, single-colour cotton V-neck sweater in a wide colour palette, from age-old favourites like navy, black, blue and pale blue to vibrant red, yellow and green. Bogart is the new extrafine cotton half-zip sweater, available in the same seven colours. Brison is then an extrafine cotton V-neck sweater with a striking, intarsia design down the left chest and side that gives it a fashionably retro, yet contemporarily stylish look for golfers after something a step beyond the classic single-colour sweater.

    A comprehensive performance polo shirt line-up sees favourites like Alfie, Collin and Anton joined by newcomers such as Lyndon, Jules and Kay, offering various patterned or mixed-colour fashion designs in a wide variety of colours. All three come under the OJ Sport Weather Protection System (WPS) layering concept.

    OJ’s Leisure Chinos and Tech Trousers will now be available in a wider selection of colours to suit both conservative and more adventurous tastes. The cotton-rich Leisure Chinos have just a hint of elastane for improved fit and comfort, with yellow, royal blue and white options for the bolder golfer; the polyester Tech Trouser offers navy, black and grey at the classic end of its colour spectrum, with royal blue, yellow, red, green and white at the more striking end. More at: www.sport.oscarjacobson.com



    For autumn/winter 2015 Nike Golf’s apparel collection is focused on performance innovation to stay cool in the later part of summer, to stay dry in autumn, or keep the cold out in winter. For the late summer months Nike has Elite Cooling and Lightweight Warmth.

    Nike-Aeroloft-Poly-Filled-VestElite Cooling is featured in both Rory and Tiger’s scripted shirts for The Open and features ultra-lightweight stretch Dri-FIT fabrications with laser perforation for breathability and airflow, together with bonded seams for minimal distraction. Both players will also be protected from the Scottish elements by the Nike Storm-FIT Vapor Jacket, a fully seam sealed stretch knit ultralight waterproof half zip jacket.

    As we enter the autumn months rain protection is provided by the Hyper Adapt Rainsuit, a three layer combination of knit and woven fabrics provide superior stretch and waterproof performance, together with a upper back and shoulders stretch panel giving freedom of movement.

    To keep warm in the winter months Nike offers the Aeroloft jacket and vest (pictured). The Aeroloft insulation construction allows for lightweight warm with laser perforation on the front panel allowing the body to regulate temperature. The stretch side panels give complete freedom of motion through the swing.

    The seasonal colour palettes are distinctive in their own right from the strong orange blends in July to the mix of blues and the pop of fuchsia in September, followed by the green contrasts in November, and all these grounded with grey neutrals. More at: www.nike.com/gb


    Lyle & Scott

    Lyle-&-ScottLyle & Scott has added a Lightweight product line to their existing Performance Golf offering. The Lightweight collection comprises of strategically placed mesh panels for ventilation, cut lines designed for range of movement, and super-lightweight fabric selection – making for a collection charged with technical features.

    UV protection, breathability and moisture wicking properties are embedded in fabrication, as is standard across much of the Performance range. The range has been designed for absolute comfort, under testing conditions of heat and humidity.

    The SS’16 collection marks a strong and considered move-on for the Scottish company. As new climates pose new challenges, Lyle & Scott are designing with the global golfer in mind. More at: www.lyleandscott.com



    With 2016 seeing Rio host the Summer Olympic Games, Catmandoo have been able to use their position as the official clothing partner to Team Finland to help them create a S/S 16 collection that is as colourful and vibrant as the host city itself. With the inclusion of colours like radiant purple, hot papaya and Rio green, they have brought together strong, summer tones that work well together and carry across the entire collection. Coupled with this are some fresh design ideas and striking patterns across the range.


    The Ruby polo shirt (pictured, RRP £34.99) in radiant purple encapsulates Catmandoo’s entire S/S 16 collection. It is vibrant and bright and with the stunning tropical plant-print on the front. The purple works well on its own, but can be brought out even more when combined with the Rio green, as seen with the Leone shorts. The Leone shorts (RRP £43.99) are 95 percent polyester, five percent elastane, with front and rear pockets, and they also benefit from Catmandoo’s quick dry AquaTech feature.

    The men’s S/S 16 collection is stronger than ever featuring Italy blue and graphite, two strong colours that dominate the collection. The Elkins (RRP £34.99) is a midlayer shirt (90 percent polyester, ten percent elastane). In a classic black colour, the yellow and white stripes across the chest offer the perfect accents to draw the eye. The half-zip neck, with the waist and shirt cuffs, ensure that this is a very practical midlayer, ideal for not only golf, but many leisure activities too. More at: www.catmandoo.co.uk



    Adidas Golf spring/summer 2016 apparel will have clear colour families providing consumers with the opportunity to personalise their look more than ever before, while also maintaining the consistency within the range itself. There will be additional colours added to the range at key strategic points throughout next spring/summer to give the line a fresh look and excite golfers. Adidas hopes to tie this in closely with the scripting that brand’s ambassadors such as Jason Day, Sergio Garcia and Dustin Johnson are wearing on a more regular basis.

    Adidas-3In terms of designs there will be some key pieces such as the ‘Ultimate Golf Short’ (pictured). A new fabric increases movement and breathability, while a redesigned waistband provides a more comfortable and customisable fit. The new short will be offered in a range of key colours and prints to tie in with the spring/summer range of polo shirts and layering items.

    Adidas will continue to utilise technologies such as climachill and climacool throughout the ranges. These enable golfers to remain cool in even the hottest conditions. The S/S 16 range also has a more obvious visual indication of the branding with the Adidas ‘badge of sport’ logo more prominently placed throughout. More at: www.adidasgolf.com


    Bobby Jones

    Bobby-JonesWith a presence on tour ranging from Miguel Angel Jiménez to Kevin Kisner, Bobby Jones is looking ahead to spring/summer 2016 with a new range that it says will appeal across golf’s generations. With a foundation based on quality and designs aimed at discerning golfers, Bobby Jones states that the new range is a ‘must see’ for any lover of golf apparel.

    Andy Bell, president and CEO of Bobby Jones commented, “Bobby Jones Spring 2016 is a journey through colour and textural pattern. The first collection is where you’ll find chic and simple elegance inspired by classic suiting patterns from Savile Row using beautiful jewel tones against a light grey heather and bright navy ground. Our second collection ventures to the coast and captures that fun, casual spirit both in colour and pattern. The third collection is all about strong classic colour with clean, bold lines and modern performance.”  Contact: pbuckels@jonesglobalsports.com



    The Swedish women’s apparel brandis adding sportier material and more featured details in its spring/summer 2016 golf collection. The clothes are designed to fit both on the golf course as in other everyday activities.

    Röhnisch-3The company says the vibrant colour palette is inspired by bright Swedish summer meadows, with colours such as sunshine, blossom and cloud perfect for the golf course.

    New functional and soft jackets with feminine design in seasonal colours, engraved with new print Clover will protect from wind and rain. Röhnisch says it always chooses modern and functional materials that are both ecologically degradable and without chemical surface treatments which damage the environment.

    Golf tops with more functional details and material such as mesh increase ventilation and give a sporty look. Silver in the form of buttons, zippers and satin details are found among the colourful tops to create a feminine and trendy style. For the very active golfer there is a ‘racerback’ for best motion and flexibility.

    Röhnisch functional golf pants feature stretch and great function in all trousers which are available in bright colours: Sprout, Blossom, Sunshine and Cloud. As a complementary style for spring/summer 2016 there is also the graphic, black and white pin-check in a new chino model that is interpreted as both 7/8 trousers, skirts and bermuda. More at: http://en.rohnisch.com



    Mizuno’s spring/summer 2016 apparel collection is designed around a triple layering concept in which the inner layer relies on the brand’s Drylite technology to maintain the body’s microclimate, the mid layer has added thermal insulation properties thanks to Warmalite, and the outer layer is then engineered for protection from the elements.

    The inner layer comprises a range of eight polo shirts in varying styles, plus both trousers and shorts in either plain colours or fineline check styles. All the polo shirts incorporate Mizuno’s Drylite technology, in either polyester or mercerised cotton fabrics, to help wick moisture away from the body, thereby maintaining a comfortable and dry ‘microclimate’ to enhance performance.

    MizunoAmong the ultra-soft, polyester performance shirts are: the Origami polo (RRP £60) offering contrasting colour panels on the sleeves and back in methyl blue/total eclipse, magenta haze and white/castlerock; the X-Tint Argyle polo (£60) sporting a striking sublimated Argyle design across the chest in total eclipse/white, magenta haze/optic white and castlerock/white; and the classic Plain polo (RRP £60), woven from a mini-piquet fabric in white, pearl blue, magenta haze and methyl blue with modern contrast piping.

    The piquet Stripe polo (RRP £70) is tailored from double-mercerised cotton, and features a single contrasting stripe across the chest plus a classic button-down collar. It will be available in total eclipse, white and magenta haze.

    The stylish Warmalite quarter zip top (pictured, RRP £100) takes care of things on the mid layer thermal insulation front – a polyester flat-knit garment offering a contemporary look with contrast sleeves, and a subtle origami print on the back of the neck. The Warmalite quarter zip story is one of both function and style thanks to a heat-capturing layer that dramatically enhances the garment’s thermal insulation properties by recycling body heat while still allowing the body to breathe. It will be available in a choice of colours.

    The outer layer range in Mizuno’s spring/summer 2016 collection will consist of a windproof vest, a windproof jacket and a comprehensive selection of accessories. This new apparel collection offers a perfect blend of style and performance, with the colour palette serving up some striking combinations in eye-catching blues, greens and pinks. More at: www.golf.mizunoeurope.com 


    Green Lamb


    Leading ladies golf brand Green Lamb has launched its spring/summer 2016 collection. Continuing on the successful collaboration with supermodel Jodie Kidd, the company says this season promises even more, with another leap forward in terms of design and branding. Two equally strong colour stories ‘Resort’ and ‘Sportluxe’ offer the retailer a wide range of product that can be easily merchandised with colour coordinating plains, patterns and prints.

    High tech fabrics, flattering fits and inspired design are the cornerstones of the ranges. A strong branding element is a key feature this year with some products sporting oversized crests and diamante logos that nod to Green Lambs heritage. The collections plays around with prints and colour in a fun and fresh way that is sure to attract a new audience but its loyal customer base will find plenty to excite too. Jodie wears the Chloe Printed Spot Polo and Terri Skort from the ‘Resort’ collection. More at: www.premiumgolfbrands.com



    Italian golf and sports apparel brand, Chervo has launched its spring/summer 2016 golf collection. Referring to itself as ‘La Familla’, Chervo says it recognises the importance of the relationships and just how important it is to be able to connect with the brand. Chervo states that it is renowned for its use of technologies throughout its apparel, combining exceptional performance with Italian style.

    ChervoThe spring/summer 2016 range collection takes inspiration from the all-time classics and retro sports themes. Colour prevails with inspiration for the men’s range taken from painting and graffiti and includes a bold, modern camouflage print (pictured). The women’s collection draws inspiration from fluid watercolours, which provides the ‘chic tech’ element to the range on which Chervo prides itself.

    Chervo took a new approach to their launch, presenting the range by colour instead of by theme. This provided an opportunity to view the collection from a sales perspective, offering visual merchandising options, paramount says Chervo for sales opportunities when optimising space is so often a factor. In addition to this, Chervo have created windows and in store displays to maximise the presence and visual impact of the brand upon entering a store. More at: www.chervo.com/EN



    Ping’s spring/summer 2016 apparel collection incorporates Coolmax All Season technology. This dual function fabric optimises the body’s natural thermoregulation capabilities through Hollow Fibre Technology, offering a solution for the varying conditions experienced during a golf round. The fabric contains fibre with a channelled surface to move moisture away from the body when the wearer is hot and fibre with a hollow core to provide insulation for added comfort on colder days.

    Ping-Atlas-heather-citadel-greyThe direction of the collection’s polo shirts is showcased by the Atlas Heather (pictured) and Radar Striped polo shirts, which combine the quick drying, natural feel, lightweight and breathable functionality of Coolmax All Season fabric with a tailored fit and attention to detail in the form of hidden, button down collars and detailed branded buttons. The Orion Rib Polo completes the Coolmax All Season polo shirt range and offers a soft touch, tailored fit garment featuring a tonal colour rib collar and cuffs.

    Complementing the range of polo shirts is the technical performance Canyon Trouser. This garment utilises Coolmax fabric and benefits from permanent advanced moisture movement properties and a stretch comfort fit, along with crease resistant properties. The trouser will be available in two colours to complement the palette throughout the range.

    Other flagship designs in the new collection are the Midas Half Zip and Sierra Sweaters, which combine Coolmax All Season fabric blended with the finest natural merino wool to create a high performing technical garment. Hollow Fibre Technology delivers excellent thermal and advanced moisture movement normally associated with technical fabrics, but retains the natural and breathable performance of merino wool. Contrasting texture shoulder panels, along with a tonal reverse zip and diagonal chest pocket, complete the design.

    Andy Solheim, executive vice president said, “We are particularly excited about the introduction of Coolmax fabric technology into the 2016 apparel range, and believe it has enabled us to take garment engineering to the next level, while maintaining exceptional quality and refined visual appearance.”

    RRPs: Orion Rib Polo £65, Radar Striped Polo £65, Atlas Heathered Polo £65, Canyon Trouser £80, Midas Half Zip Sweater £75, Sierra Sweater £70. More at: www.ping.com


    Callaway Apparel

    CallawayFor 2016, Callaway Apparel is showcasing a truly European line across three ranges; men’s, ladies and the European only Callaway X. Providing authentic performance apparel, the new ranges reflect all that Callaway brings from tour as well as inspiration from the catwalk through colour and style. All garments combine the latest technologies and fabrics and this year, Spandex is introduced to the new essential polos, as well as the fashion range – increasing function, range of motion and comfort out on the course.

    The men’s range grows considerably this season with new colours and styles added across the essential and fashion polo range as well as the introduction of new colours and styles across the Merino sweaters and popular waterproof and outerwear pieces.

    The ladies range this season will be the biggest yet. Further colours and styles have been introduced to create even more feminine, timeless and classic looks across bottoms, polos, sweaters, outerwear and belts. There is also the introduction of spandex to all ladies core polos this season and extra technologies to ensure there is maximum stretch and comfort in a more sportswear inspired aesthetic. Callaway Apparel says fresh, flattering, crisp and clean colour palettes have been specifically chosen and styles purposely designed to ensure all women throughout Europe are tailored for.

    European Inspired X range continues to grow with styles, fit, colour range and material. Callaway Apparel states it will continue to offer strong point-of-sale and provide marketing support throughout 2016.

    Callaway Apparel has 20 professionals on the European Tour with 20 Professionals wearing the product each week. The feedback received by the brand ambassadors ensures that the design, construction, fit and authenticity is guaranteed in every product Callaway Apparel offers.

    This year Callaway Apparel is also offering a Youth authentic performance polo available in five colours: anthracite, peacoat, blue aster, salsa and bright white in sizes Small to XL. The new polo combines Callaway’s performance technologies and UV Protection.More at: www.callawayapparel.co.uk


    Ashworth Golf

    Over recent years Ashworth Golf has championed natural performance and fabrics and this continues into 2016 with a real focus on products that golfers can wear on and off course. Although Ashworth clothing will still be inspired first and foremost by golfers, Ashworth says it realises that a new type of golfer is looking for clothing that isn’t just tied to the course.

    AshworthThe Indigo Range continues into next season with a close link to the tradition of links golf with several nautical-inspired pieces. This range features natural fibres which provide maximum comfort while offering stylistic elements and details not commonly found in golf clothing. Features such as the leather Golfman tabs and ‘A’ stitched buttons set the Indigo range apart, and says Ashworth provide the items with a luxurious feel. Ashworth’s Primatec Cotton is used throughout the Indigo range, engineered to disperse moisture, with no visible sweat and to be naturally breathable and antimicrobial.

    The inline range continues to offer a wide range of colour palettes and styles which have been popular across southern and central Europe in particular. Ashworth’s EZ-TEC2 technology continues into spring/summer 2016. EZ-TEC2 pieces are made from cotton blend and synthetic performance fabrics which are quick drying, shrink resistant, anti-microbial, soft and breathable which means they cater for the high demands of today’s modern golfer. More at: www.ashworthgolf.com



    WLJ29_TOTECL_FThe theme for Wolsey’s S/S16 collection is based on the Riviera and coastal imagery played a key part in the inspiration for the whole collection. This is carried through the golf collection and as part of this, Wolsey collaborated with the Trevose Golf Club and created a technical printed polo, featuring the iconic 18th hole of the golf course. Wolsey says it is a special piece and comes in three colourways, including  ‘total eclipse’ (pictured). Wolsey is offering the same opportunity to existing and potential stockists to have their own exclusive printed polo’s made.



    Scottish golf clothing brand Glenmuir’s spring/summer 2016 collection continues to evolve the brand as it goes into its 125th Anniversary. The product range is built upon three contemporary colour trends says the company, which embrace the natural hues of the Scottish landscape creating a colourful yet classic and elegant collection.

    Light blue and yellow come together to freshen up classic colours and combine to form the Stornoway Sands colour story. The Torridon Ridge colour story has been inspired by its dramatic landscape featuring magenta which gives added vibrancy to the collection. Finally the more subtle Hebridean Dawn story has been taken from new trends for pastel hues mimicking a Hebridean island sunrise.

    The collection features ‘made in Scotland’ lambswool knitwear, extra-fine merino sweaters and mercerised shirts. All pieces are crafted with precision using generations of knowledge, passion and skill combined with the most advanced garment and textile technology which gives this collection a differentiated edge.

    Glenmuir-SS16Glenmuir has introduced key performance shirts to meet the demands of the modern game while maintaining classic and elegant design elements remaining true to the brand’s heritage and core customer. A new innovation is the use of bamboo charcoal fabric where the yarns are infused with bamboo charcoal to perform high standards of moisture wicking and breathability whilst also being naturally anti-bacterial and quick dry keeping the wearer fresher for longer.

    Staying true to the brand’s 125 year golfing heritage, the Glenmuir design team have introduced new intarsia designs in lightweight summer cotton, blending classic argyle patterns with contemporary colour blocking designs. The collection also sees the reintroduction of lightweight men’s classic shorts due to popular demand.

    Following robust demand the collection sees the expansion of the popular ladies’ lightweight stretch performance trouser offering with the introduction of the stunning new printed capri pants, skorts and shorts allowing ladies to fully co-ordinate their outfits.

    Ann Miller, Glenmuir’s design and buying director stated, “Our ladies’ S/S 2016 collection encompasses the combination of performance, sports elegance and styling with added attention to detail and coordination. This can be seen in product details such as the sophisticated metallic buttons, elegant diamanté finishing and subtle use of lurex embroidery which brings the ladies’ collection to life. Our coordinating headband visor which features a Glenmuir icon magnetic ball marker is a chic choice.”  More at: www.glenmuir.com





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    Miles is the Owner and Managing Director of Robel Media, and the award winning GOLF RETAILING Magazine. With over 25 years in the media business, Miles has a wealth of experience in magazine publishing, digital media and live events. HANDICAP - 7.2