Under Armour Golf is setting its sights firmly on an impactful 2026 following a standout Spring/Summer pre-book period that has seen exceptional feedback from accounts across the UK.
Under Armour has posted well into double-digit year-on-year growth in pre-book sales across all categories for 2026, momentum that reflects both product strength and retailer confidence.
The success was turbocharged by a month-long preview period that gave key accounts early access to the full 2026 collection. Hosted at two iconic venues, Brooklands Hotel and Stoke Park, these sessions offered retailers an immersive experience with the new range. At Stoke Park, attendees also visited Under Armour’s recently elevated Performance Centre, where they experienced firsthand the difference that custom-fit footwear and data-led optimisation can deliver.
Retailers had the opportunity to test the latest innovations, including the Drive Pro Clone, which debuted in Golf Retailing last month. According to the brand, footwear sell-in has already exceeded growth targets by more than 50 per cent, a clear signal of confidence in the product from trade partners.
That enthusiasm is echoed by Mark Rogers of York Golf Club, who said: “The combination of performance and comfort is truly unique… The idea of custom fit footwear is both commercially beneficial and a gamechanger for a sport that’s often trapped in tradition.”
The standout comfort and adaptability of Clone technology were a recurring highlight throughout the preview period. Ian Taylor from Fleetwood Golf Club noted:
“I could not believe how one shoe could fit multiple feet… It was the most comfortable shoe I’ve ever tried on.”
Under Armour’s reputation for performance and innovation continues to resonate, with retailers seeing major potential in the new direction. Dan Webster of Lytham Golf Centre added: “The new Drive Pro Clone, which adapts to your foot, will further harness ground force. It is sure to benefit golfers across the country.”
Beyond footwear, Under Armour’s 2026 apparel range was also widely praised for its balance of cutting-edge technology and retail practicality. Designed with player performance and sell-through in mind, the range offers logical segmentation, clear product storytelling and attractive margins. These are elements that retailers say are essential in today’s market.
Nick Parr of Ultimate Golf commented: “The new footwear and apparel ranges will form an exciting and key part of our retail offering in 2026. The availability of completed digital assets and unique storytelling opportunities will certainly enhance our marketing campaigns.”
With spring orders now locked in and anticipation building, Under Armour Golf enters 2026 with major momentum. The feedback from retailers shows alignment between the brand’s innovation strategy and the needs of the modern golf retail environment.
Retailer confidence and product innovation are proving a powerful combination as Under Armour Golf builds toward its biggest year yet. GR
