PING Apparel show commitment to the Women’s game with new SS23 range

PING Apparel continue to expand their Spring/Summer range, showcasing their commitment to supporting the women’s game. Building off success from previous years, the new range becomes their largest to date and gives women the opportunity to choose from a variety of garments – with outfit choice and versatility at the forefront.

With four brand new print stories and head-to-toe products across a variety of colours and patterns, the new range offers increased choice to women golfers and supplements the performance driven engineering of all the garments within the range.

The first print collection is the Split Ball Polka Dot – drawing inspiration from the iconic PING two-tone split golf balls. This fun, polka dot print design is kept simple and stylish with a palette of black, white and the on-trend, calming tone, Cool Lilac.

The Laguna Beach collection is made up of a textured print, which is inspired by the underwater world. With a punchy, fresh print that uses impactful colours, the collection combines aqua tones and contrasting hot Flamingo pink. This palette can also be offset with navy and white as a classic base.

The Mono Flower print collection incorporates a timeless floral print, updated with a stencil effect design, using mono tones and a highlight of Cool Lilac for a striking effect. Embodying both a crisp coolness and a soft femininity, the Cool Lilac evokes a sense of serenity and balance – the perfect combination for a flattering look both on and off-course.

Finally, the Op-Art print collection completes the four print stories and is designed to create a statement for those looking for a bolder look, with graphic lines and shapes to bring some psychedelic sophistication to this abstract print collection. The placement of the print detail elegantly emerges from the bottom, allowing the entire print to be appreciated even when tucked into complimentary garments.

This season see’s the introduction of the Carla dress, engineered for comfort and freedom of movement out on the course. With SensorCool® technology, female golfers can be confident they can play their best in this flattering, yet technically impressive garment. With an open ribbed V-neck and mandarin style collar for a feminine feel, as well as detachable undershorts, this dress provides an incredibly modest and graceful look.

Furthermore, the collection has an impressive variety of trousers – with a fit and style to suit all golfers. The Vic is a new addition to the trouser offering, cut in a sophisticated 7/8  length. This style features an elastic waistband detail at the back and is finished with pressed creased fronts to provide a smart, tailored silhouette – the perfect modern golf trouser for the summer season.

This new addition joins an already successful collection of trousers, including the contemporary slim leg Verity trouser, which has a four-way stretch fabric for superior comfort and freedom of movement. The Margo trouser is another popular choice, offering a classic silhouette using SensorCool® cotton for refined performance and stretch.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.