For spring/summer 2016, Callaway Apparel is showcasing a truly European line across three ranges; men’s, ladies and the European only Callaway X. Providing authentic performance apparel, the new ranges reflect all that Callaway brings from tour as well as inspiration from the catwalk through colour and style. All garments combine the latest technologies and fabrics and this year, Spandex is introduced to the new essential polos, as well as the fashion range – increasing function, range of motion and comfort out on the course.
The men’s range grows considerably this season with new colours and styles added across the essential and fashion polo range as well as the introduction of new colours and styles across the Merino sweaters and popular waterproof and outerwear pieces.
The ladies range this season will be the biggest yet. Further colours and styles have been introduced to create even more feminine, timeless and classic looks across bottoms, polos, sweaters, outerwear and belts. There is also the introduction of spandex to all ladies core polos this season and extra technologies to ensure there is maximum stretch and comfort in a more sportswear inspired aesthetic. Callaway Apparel says fresh, flattering, crisp and clean colour palettes have been specifically chosen and styles purposely designed to ensure all women throughout Europe are tailored for.
European Inspired X range continues to grow with styles, fit, colour range and material. Callaway Apparel states it will continue to offer strong point-of-sale and provide marketing support throughout 2016.
Callaway Apparel has 20 professionals on the European Tour wearing the product each week. The feedback received by the brand ambassadors ensures that the design, construction, fit and authenticity is guaranteed in every product Callaway Apparel offers. More at: www.callawayapparel.co.uk
