ZOOM Focus Tour Wins Prestigious Golf Monthly Editor’s Choice Award

Leading Laser Rangefinder brand ZOOM has been awarded a prestigious Golf Monthly Editor’s Choice Award for its flagship Laser Rangefinder the ZOOM Focus Tour. Introduced in early 2021, the new Laser from ZOOM builds on the success of the 2020 Focus X that was named Top Pick for 2020 by the same publication.

“After such a fantastic start with the Focus X in 2020, you always worry about that tricky second product! But as soon as I saw the Focus Tour it was never a concern,” commented Ian Waddicar, brand representative for ZOOM. “It really does have every premium feature that a golfer could want in a Laser and with it’s hybrid metal design it has the elegance of classic camera as well as the most up to date technology. I’m delighted to have won this award and to continue the momentum for this innovative new brand.”

The unique premium features of the Focus Tour are centred on its stylish hybrid metal design and its remarkable levels of optical clarity. An 800 metre range combines with 6 times magnification and a +- 0.5 m accuracy, allowing the furthest targets to be picked up with ease, while the bright clear contrasting display captures a 7.5° field of view for unprecedented visual range. From a design aspect, the looks of the unit are based on a hybrid metal material that offers a nod to the timeless elegant design of vintage cameras while maintaining a modern, stylish aesthetic.

Further features of the Focus Tour are a Slope adjusted distance option , flagpole scanning mode vibration to confirm lock and continuous measurement. With a practical, hard wearing carry case finishing off the Focus Tour package, this tactile, ergonomic Laser is a worthy recipient of Golf Monthly’s accolade, and at just £299.99 the Focus Tour is a stand out product against any other laser in the market.


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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.