WILSON GOLF LAUNCHES TWO NEW TOUR-CALIBRE STAFF MODEL BALLS

Wilson Golf is elevating its award-winning Staff Model ball franchise to the next level by launching two new Tour-calibre balls. These balls are meticulously designed to help elite players achieve lower scores on the course.

The upcoming season will see experienced Tour players, including Brendan Steele, Ricky Barnes, Martin Trainer, and Paul Lawrie, playing with the new Wilson Staff Model X and Wilson Staff Model Urethane four-piece balls. These balls are designed to provide unmatched precision, speed and spin.

“In looking to continue the success of the popular Staff Model ball franchise, we now introduce two Wilson Tour balls with distinct differentiation to meet the needs of some of the world’s best players,” said Frank Simonutti, Global Director of Golf Ball Innovation. “We believe that the ‘X’ version ball will appeal to a greater number of elite golfers seeking higher velocity and spin, while the new Staff Model is designed for golfers who generate enough spin of their own.

“During testing, the ball speed numbers on both models were consistently higher than some of the most popular Tour balls on the market, so we’re really looking forward to seeing how they perform next season,” he added.

The new Staff Model X ball retains the same characteristics as the previous Staff Model version but has undergone slight modifications to optimise iron spin through alterations to the inner mantle layer. Designed for golfers who want a ball with a firm and fast feel, it enhances spin for approach shots into the green.

The advanced V-COR™ performance technology amplifies energy around the core composition to generate maximum velocity off the clubface for greater distance. The firm four-layer compressions on the ball work together to produce unmatched shot-shaping off the tee, Tour-level workability off the fairways, predictable stability on approach shots and exceptional control around the green. The 3SIX2 seamless Urethane outer cover contributes to providing maximum spin, enhancing stopping power on wedge shots, chips and pitches.

The new Staff Model ball retains the same advanced V-COR™ performance technology and 3SIX2 seamless Urethane outer cover but incorporates a medium-compression core. This core provides a great feel off the clubhead and achieves flatter trajectories on drives and approach shots from a distance.

“The Tour players who played or tested the original  ball provided us with some valuable feedback about the level of spin they could already generate,” said Simonutti. “ Therefore, we made adjustments to the core and inner mantle layer to reduce driver spin while maintaining a  firm outer mantle layer and thin cast Urethane cover to maintain high iron spin. The new Staff Model ball is approximately 10 points softer compression than the previous version and exhibits  a slightly lower spin rate on wedges,” he added.

Both the Staff Model X and Staff Model balls are painted using a finely controlled application process that ensures a flawless finish, resulting in the highest-calibre performance. They will be available later this month in White and Yellow at an RRP of £52/€58 per dozen.

The new Staff Model balls join the comprehensive Wilson ball family, which includes the award-winning Urethane three-piece Triad model that incorporates T3 Technology designed to deliver total performance from tee to green. An exclusive construction produces a high MOI that reduces driver spin off the tee while increasing speed through the shot, promoting a long and stable ball flight intended to find fairways more often.

Finally, with its carefully calibrated construction, the two-piece Wilson DUO Soft incorporates a low-compression core and mid-hardness cover for exceptional overall performance, matched with a premium feel. Optimised aerodynamics also result in reduced driver spin for longer carries off the tee, straighter shots and more fairways.

For more information on the new Staff Model ball range and all Wilson Golf products, including woods, irons, wedges, putters, balls and accessories, visit www.wilson.com.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.