Wilson Golf extends award-winning INFINITE putter line

Wilson Golf is extending its award-winning Wilson Staff INFINITE putter range for 2019 with three new models incorporating eye-catching design and game-changing technology.

The new models continue the tradition of being named after landmarks and neighbourhoods in the brand’s home city of Chicago.

Available this month, the ‘Bucktown’ a fang-mallet style model features a double bend in the shaft towards the head to balance the face at impact, while the ‘West Loop’ is a wide-profile blade style putter with a straight down shaft. Coming early next year is the ‘L’, a mallet-style putter with a square head and straight shaft.

The three new putters join the six other Wilson Staff INFINITE models including the award-winning ‘South Side’ used exclusively by three-time Major Champion Padraig Harrington for the past four seasons. The centre-shafted mallet putter helped the Irishman win the 2015 Honda Classic on the PGA Tour and the 2016 Portugal Masters on the European Tour to take his worldwide professional wins to 31. It has also featured in his three top-10 finishes in the last four starts.

The latest INFINITE range features Counterbalance Technology, which combines a heavier head and grip weights, moving the balance point closer to the hands for a smoother and more controlled putting stroke.

A new grip includes an oversize design construction to provide a stable feel and limits rotation during stroke. The heavy grip (104 grams) helps create the counter-balanced putter feel.

“We continue to expand and improve this popular INFINITE putter range year-on-year and the 2019 range now has a better balance of blade and mallet style options,” said Global Commercial Director, Doug Wright.

The 2019 range also features a black anti-glare finish to accentuate the sight lines that have been stripped back to improve alignment at address. The Double-Milled Face that promotes consistent impact, roll and distance control also features the famous Wilson Staff shield in the striking, modern appearance.

New grips and headcovers carry the distinctive INFINITE branding in a strong Black & White colour contrast with standout attention to detail highlighted in the brand’s traditional Red colourway.

In addition, the INFINITE PUTTER series includes the ‘Windy City’, ‘Bean’ and ‘Bucktown’ models in a trendy Glacier Blue and white-coloured women’s option, designed to fit female specifications and characteristics.

The Wilson Staff INFINITE putters are available at selected retailers at an RRP of £99.

For more details on all Wilson Staff products, including woods, wedges, putters, balls and accessories, visit www.wilson.com.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.