The ethos is behind the new Nike Golf Club apparel collection is that golfers need clothes that work as well on the links as they do everywhere else. The Nike Golf Club Collection is claimed to be one in which performance and personal style go hand-in-hand.
The Nike Golf Club Collection offers key items for mixing and matching to express personal style. One of the hallmarks is the Nike Swing Movement Polo, which has a tailored fit and a retrofitted Nike Golf logo. The Nike Dot Shorts (pictured) are a radical departure from traditional golf pants, but with fresh polka dots as a pattern, they still playfully nod to golf’s history of graphic pants.
The Nike Golf N98 Track Jacket and Nike Golf AW77 Full-Zip Hoodie, styles borrowed from Nike Sportswear, provide more lifestyle edge, which is perfect says Nike for layering on the course, the airport, anywhere.
The bulk of the Nike Golf Club apparel collection is made with Dri-FIT technology, to keep players cool on and off the course. Even headwear, like the Nike Golf AW84 Adjustable Hat, is made with Dri-FIT material. An easy colour palette of black, white, and gray makes the collection adaptable and interchangeable.
Kelly Tweeden, VP/Category Creative Director of Golf commented, “There’s nothing wrong with all the wonderful traditions around golf, but for so long, we let rules dictate what people should wear. The idea of putting on a costume to play golf is an old idea. You train in the gym, you go to the course, you practice, and then you come home and hang out. Why should you have to change five times?”