Under Armour win three Golf Monthly awards

Under Armour, the UK’s number one Men’s golf apparel brand*, has picked up 3 awards in the recent Golf Monthly Editor’s Choice awards for both its footwear & apparel product innovations.

The rapid growth and success of its footwear range continues to receive praise and accolades, now being given awards in each annual Editor’s Choice awards from Golf Monthly since it’s inception.

This year’s edition saw the Spieth 4 GTX and the HOVR Show GTX SL earn awards in the footwear category, while the UA Iso-Chill polo picked up an award in the apparel category.

Built, tested and designed for the Majors, the Spieth 4 is the fourth iteration of Jordan Spieth’s signature shoe. This is the most data-driven, obsessed-over, tested, and designed golf shoe we’ve ever built. It gives golfers the power, stability, and traction needed to play at the highest levels. As stated by Golf Monthly: “The Spieth 4 uses insights from Jordan Spieth and biomechanics expert JJ Rivet to deliver unmatched stability and traction. Embrace the potential gains and give it a try.”

The HOVR Show GTX SL is a new offering from Under Armour in the performance spikeless category, offering the same Rotational Resistance Traction technology found in the Spieth 4 but in a spikeless format. Also offering GORE-TEX waterproofing, this shoe is ideal for golfers looking for a performance shoe they can wear year round in any conditions with a spikeless outsole.

Iso-Chill technology, which disperses body heat, actually feels cool on the skin and helps golfers stay at their peak in the hottest months of the year.

Iso-Chill removes heat through titanium dioxide in the thread and is cool to the touch thanks to ribbon-shaped nylon fibres that lay flat to disperse heat, so it literally feels cool.

On receiving the awards, Neil Heslop, Owner of PJH Brand Management Ltd, the official Brand Partner of Under Armour Golf in the UK & Ireland said: “We’re delighted to once again receive these awards from Golf Monthly, at Under Armour we always celebrate the wins. These awards really emphasise the innovation and team effort that goes into every product we bring to market.

“To be only 4 years into our journey as a footwear brand in Golf and continuously earn awards from the outset validates the fresh approach we’ve brought to golf footwear from an innovation and technical standpoint. We’ll continue to keep pushing the boundaries and improving the unmatched performance of our shoes to give golfers the absolute best in performance, something the Under Armour brand was built on and delivers year after year.”

*According to Golf Datatech’s UK On/Off Course golf retail full year market reports 2016-Present.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.