Two new driver and fairway wood families from Callaway

Callaway has announced the launch of the new Great Big Bertha Driver (pictured), claimed to be the fastest, most forgiving and distance-enhancing product the company has ever designed. Callaway says it has optimised the club’s multi-material chassis to generate more head speed for a wide spectrum of swing types.

Great Big Bertha also features next generation ‘R*MOTO’ technology to provide the structure for a thinner face, leading to higher ball speeds on both centre and off-centre hits. The addition of adjustable perimeter weighting, using a ten gram sliding weight, is said to add greater stability to the Great Big Bertha, and provides golfers with virtually unlimited draw and fade bias fitting options. A refined, shorter track promotes more draw bias, to give golfers maximum dispersion control, as well as forgiveness, to help keep shots on line more often.

An Optifit hosel lets golfers choose from eight different configurations to further tune loft, lie and face angle of the Great Big Bertha to create a customisable product. Lofts: 9°, 10.5°, 13.5°.
Stock standard shafts: MRC Bassara 43g; Mitsubishi Kuro Kage Black 50; Fujikura Evolution 665 Tour Spec. Available for retail sales 18 September at RRP: £369.

Dr Alan Hocknell, senior vice president of research and development at Callaway Golf said, “The combined key technologies of the Great Big Bertha, married to simple adjustability, will unlock previously unseen performance for all levels of golfer, allowing everyone the opportunity to increase driver distance without having to compromise playability.”

Following the success of the Big Bertha Alpha 815 Double Black Diamond Driver on tour, Callaway is also launching the new Big Bertha Alpha 816 Double Black Diamond Driver, appealing to better players looking to increase ball speed and refine shot shaping capabilities.

It features new dual gravity core chambers to give better players what they need to fine tune their club performance. If golfers are looking for a neutral or draw ball flight to work the ball with more control, they can pick either the left or right chamber. Then they can set the gravity core up or down depending on where they hit the ball for maximum ball speed and distance.

The addition of a faster, deeper, R*MOTO face and OptiFit eight way adjustable hosel creates a driver delivering a combination of distance and shot-shaping control for better players. Lofts: 9°, 10.5°.
Stock standard shaft: Aldila Rogue I/O 60. Available for retail sales 18 September at RRP: £429.

Both driver introductions are accompanied by the launch of new Great Big Bertha fairway woods and Big Bertha Alpha 816 fairway woods. More at:

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A graduate of Cardiff University’s highly respected post-graduate magazine journalism course, Andy has successfully edited four different publications across the B2B, trade and consumer sectors. He is skilled at all aspects of the magazine process in addition to editing websites and managing social media channels.