TravisMathew signs Max Kieffer

Photo by Andrew Redington/Getty Images

TravisMathew, the men’s active lifestyle apparel brand, has unveiled Max Kieffer as a new ambassador on the PGA European Tour.

The young German, who tees it up at Emirates Golf Club’s Majlis Course, joins last season’s Scottish Championship winner, Adrian Otaegui, representing TravisMathew throughout the 2021 season.

Commenting on the new signing, Stewart Clare, TravisMathew Regional Sales Manager EMEA: “As our brand continues its rapid rise in popularity in the USA, we are also hugely excited about expanding the European business. Having Max as part of our team will undoubtedly support us as we further develop distribution through a select number of retail partners.”

As the official apparel brand of the European Tour, TravisMathew takes its inspiration from Southern California culture and style, blending perfect performance and functionality, on and off the golf course, with innovative design.

For the Omega Dubai Desert Classic, Max will be wearing the ‘THE ZINNA, a design TravisMathew calls ‘The Perfect Polo’, due to its lightweight, ultra-soft fabric that offers enhanced stretch and wrinkle-resistance, while benefitting from quick-drying and moisture-dispersing qualities.

On joining the team, Max said: “It’s great to be part of the TravisMathew family. I’m a huge fan of the apparel, both in terms of comfort and performance, and I look forward to working with the European team throughout the season.”

In addition to Adrian Otaegui, Max sits alongside a host of golf ambassadors representing the brand on The PGA Tour – Jon Rahm, Keegan Bradley, Will Gordon, Joel Dahmen, Joseph Bramlett, Tyler McCumber and Seamus Power.
For further information about the complete TravisMathew product range, visit


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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.