To cleat, or not to cleat?

Research carried out by Sports Marketing Surveys for Softspikes shows that golfers in four European countries prefer cleated shoes to cleatless models. In the UK, 80 per cent of golfers chose to buy cleated models a figure reflected in the other countries surveyed, with cleated shoe sales making up 78 per cent of the market in France, 74 per cent in Germany and 76 per cent in Sweden.

Louise Roe, PrideSports Business Unit Manager stated, “The fact that 367,700 of the 467,000 shoes sold last year in the UK were cleated proves that the vast majority of golfers still prefer to play in cleats.”

For more information on Softspikes visit: www.softspikeseurope.com

SHARE
Previous articleAiken goes with the Bioflow
Next articleSnedeker signs to Lamkin
Miles is the Owner and Managing Director of Robel Media, and the award winning GOLF RETAILING Magazine. With over 25 years in the media business, Miles has a wealth of experience in magazine publishing, digital media and live events. HANDICAP - 7.2