Titleist’s Loyalty Rewarded promotion returns for 2020

Titleist is continuing its support of dedicated golfers across the UK & Ireland by rolling out its Loyalty Rewarded promotion once again in 2020.

This highly popular initiative will offer golfers one dozen free golf balls for every three dozen Pro V1, Pro V1x or AVX purchased, as a thank you for placing their trust in Titleist.

Customers also have the option of free personalisation on each dozen they purchase, including both standard (1-4, 5-8) and special play numbers (including 00 and 1-99).

Following its highly successful introduction in 2019, golfers can also once again purchase non personalised Standard Play number Pro V1, Pro V1x or AVX golf balls in a Limited ‘sleeve only’ Loyalty Rewarded Gift Box.

Titleist will continue to support its retail partners this year with effective in-store POS and digital marketing materials to ensure that consumers are fully aware of the benefits of this campaign, while  also encouraging retailers to advertise it via newsletters and on their social media platforms.

In addition, the company will be conducting activity with key publications and platforms across the UK consumer golf media landscape to further enhance awareness of the promotion, which has captured attention across the UK & Ireland in recent years.

Jan Diprose, Titleist Golf Ball Manager, said: “With Loyalty Rewarded we are presenting an initiative that provides incentive and reward to the most loyal Pro V1, Pro V1x and AVX players. Not only does it encourage golfers to prepare for the season ahead, it also enables retailers to generate incremental or repeat business and build even stronger relationships with regular customers.

 “This promotion therefore represents terrific value for money for the consumer, allowing them to enjoy the performance benefits of our market leading golf balls, which can only be achieved by consistently playing the same ball in each and every round of golf.”

The Loyalty Rewarded promotion launches on 13 March and will run until 30 April, with a maximum of one dozen offered free per customer. This year will also see the promotion live on My Titleist from 13 March – to find out more information, please contact your local ASM.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.