Titleist Ultimate Fit Returns for Lucky Fans at BMW PGA Championship

By
Dan Owen
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Titleist, an Official Partner of the European Tour, welcomed golfers of all ages and abilities onto the driving range at the BMW PGA Championship, as The Ultimate Fit returned to Wentworth Club for the second year running. A unique joint-venture with the Tour, which invited entries via the MyEuropeanTour platform, the fitting experience allowed golfers inside the ropes alongside the stars of world golf on Saturday and Sunday of the flagship event and first Rolex Series event of 2018.

Each winner spent time with Titleist’s team of Product Specialists alongside Titleist Brand Ambassadors, such as Ian Poulter and Rafa Cabrera-Bello, and had the chance to trial the tour-proven 917 metals family, the stunning 718 Irons and 818 Hybrids, and the newly-launched SM7 Vokey Wedges.

In addition to the money-can’t-buy fitting experience, all winners were taken through a golf ball fitting to find out which of Titleist’s industry-leading golf ball models best suited their game and given a day-pass for either Saturday or Sunday to watch all of the Championship action unfold.

Chris Beaumont, Titleist Golf Club Marketing Manager said: “Last year we welcomed 112 fans onto the driving range during some of the European Tour’s premier events, including the DP World Tour Championship in Dubai.

“It was an absolute pleasure to partner with the European Tour and afford golf fans this truly one of a kind experience. To be able to return with our unique initiative to the BMW PGA Championship in 2018 and meet with even more golf fans has been a lot of fun and we know that it is an experience that will live long in the memory, as well as helping their golf games.”

Jamie Birkmyre, Championship Director, BMW PGA Championship, said: “Reflecting on the success of the inaugural Ultimate Fit at last year’s BMW PGA Championship, it was clear that in order to continue raising the bar on the spectator experience we deliver, the initiative in partnership with Titleist should continue.

“I’m thrilled to be able to say that this year’s event was as impressive as the first, providing these golfers with a unique story to tell about their time at Wentworth in 2018 over the years to come.”

In line with Titleist’s dedication to helping golfers at every level of the game find the best-performing equipment, The Ultimate Fit series is, once again, the pinnacle of the brand’s comprehensive 2018 golf ball and club fitting schedule, including more than 1,500 fitting events throughout the UK & Ireland.

The series will continue in 2018 at the following events: BMW International Open, HNA Open de France, Dubai Duty Free Irish Open Hosted by The Rory Foundation, Aberdeen Standard Investments Scottish Open, British Masters supported by Sky Sports and the Race to Dubai season finale, the DP World Tour Championship.

For further information about Titleist fitting events and The Ultimate Fit, visit: www.Titleist.co.uk.

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Dan Owen
http://www.golfretailing.com
As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.