Titleist launches Christmas personalisation for #1 ball in golf

With the festive season fast approaching, Titleist is getting into the Christmas spirit by offering free personalisation on the #1 ball in golf. The initiative sees Titleist retailers given the ability to offer their customers the option to add a customised message to their golf ball purchases at no additional cost in time for Christmas.

The promotion, available on all Titleist golf balls, is now live, and orders must be submitted by December 10th to ensure delivery before Christmas day. Such has been its popularity in previous years, it is an excellent opportunity for retailers to generate incremental sales across the complete range of Titleist golf balls.

As always, personalisation is available in classic black printing and messages can include three lines of 17 characters but for the first time, carries a minimum order requirement of just one dozen.

Titleist will be supporting the Christmas Personalisation promotion with activity across its owned channels and in conjunction with media partners, to ensure all golfers and their loved ones are aware they can purchase the perfect Christmas gift by visiting their local Titleist stockist.

As well as the Pro V1 and Pro V1x, customers can etch their personal message on any of Titleist’s range of golf balls including DT TruSoft, Velocity, Tour Soft and the all-new AVX. Each model in the range has been designed and manufactured in Titleist owned and operated facilities, and lead the way in each of their respective categories for golf ball performance.

Speaking on the initiative, Titleist Brand Director, Michael Creighton, said: “The success that Christmas Personalisation has had for golfers and our trade partners over the years has been fantastic. By offering this initiative, we enable retailers to increase their golf ball sales and take advantage of one of the most crucial times of year for the retail sector as a whole.”

For further information on the promotion, retailers should contact their Titleist Area Sales Manager.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.