Titleist has introduced the 716 Titleist AP1 and AP2 irons, replacing the existing 714 series. The company says the new 716 series is precision engineered with high density tungsten to deliver the best combination of low CG and high MOI in their respective categories for distance, forgiveness and shot-stopping control.
The AP1 irons feature an extreme 360 degree undercut cavity design with a large, thin, unsupported face to deliver speed and launch for more distance. Tungsten weighting placed low and in the toe of the long and mid irons, produces a lower centre of gravity for a higher launch angle. The improved launch allows for stronger lofts, which increase speed for more distance. The high density tungsten also moves weight to the perimeter, increasing moment of inertia.
The 716 AP2 is said to be Titleist’s most advanced players’ iron, delivering distance with forgiveness and solid forged feel. New AP2 irons use extreme high density tungsten weighting to position the centre of gravity low and perfectly aligned at impact for more speed. An innovative co-forged construction places the high density tungsten low and to the perimeter, increasing MOI for greater forgiveness and consistent distance.
Chris McGinley, vice president, Titleist golf club marketing commented, “AP1 and AP2 irons are designed for two distinct player profiles. AP1 is for players seeking maximum distance and forgiveness. AP2 is for players seeking distance and forgiveness in a tour-proven iron. Our R&D team has precisely engineered both models to create speed and launch for distance with maximum forgiveness to help all players improve their iron play.”
McGinley added, “Golfers looking to improve their games need the best technology available. We understand these golfers want as much distance and forgiveness as they can get, but we also know they want to score better. AP1 has technology that will help golfers hit the ball further with the proper flight to stop the ball closer to the pin more consistently. That’s what good iron play is all about.”
Regarding the AP2 launch he stated, “AP2 is the gold standard in the tour-played iron category. It’s been one of the most-played cavity back models on the PGA Tour and has been trusted over the years by players such as Jordan Spieth, Zach Johnson, Bill Haas and Jason Dufner. AP2 is also one of the best-selling tour played irons in the market. Our R&D team knows what tour players and dedicated golfers want when it comes to iron performance and have worked side by side with them over the last two years to make the new 716 AP2’s even better.”
Titleist 716 AP1, steel £93 per iron; graphite £107 per iron. Titleist 716 AP2 steel £117 per iron; graphite £133 per iron.
Read the full EXCLUSIVE interview with Matt Johnson, Titleist brand director, in the October issue of GOLF RETAILING.