TITLEIST ADDS TOUR-PROVEN T GRIND TO VOKEY DESIGN AS WELL AS LIGHTWEIGHT OPTIONS TO SM9 LINE-UP

The unrivalled versatility of the Vokey Design SM9 wedge line-up will be adding even more shot making options with the introduction of the low-bounce T Grind, one of the most popular grinds on the PGA TOUR. Previously available only as a WedgeWorks custom order, the T Grind will now be widely available in both stock and custom options as an extension to the existing SM9 family. Offered in SM9 58.04T and 60.04T models, the T becomes the seventh grind in the SM9 matrix.

Engineered by Master Craftsman Bob Vokey, the T Grind is built for players seeking to unlock ultimate creativity and versatility around the greens. As a low-bounce wedge with a narrow crescent surface and wider back flange, the grind allows for shot making under any condition. Players with shallow and precise deliveries, as well as those playing off firm conditions, will benefit from the T Grind’s sole design. Compared to the L Grind, SM9’s other low bounce option, the T Grind features a narrower forward sole and more aggressive heel, toe and trailing edge relief.

“Wedge play is an art, and the T Grind brings out the best in the artist,” Vokey said. “The leading edge stays low to the playing surface as the wedge is rotated, which allows the golfer to hit a variety of shots from tight lies. This is the wedge that really made Vokey Grinds an important part of our process – and is still a great option to this day.”

T GRIND ON TOUR: The Vokey T Grind has continued to grow in popularity across the worldwide professional tours and is the lob wedge of choice for many of the game’s best players including Jordan Spieth, Justin Thomas, Cameron Smith, Will Zalatoris and Cameron Young. Nine different events during the 2021-2022 PGA TOUR season were won by players with a T Grind lob wedge in the bag, including Smith’s victory at the 150th Open Championship at St. Andrews. That week at the Old Course, the T Grind was so popular that Vokey Tour Rep Aaron Dill ran out of heads on the Titleist Tour Van.

“The ‘T’ is a very versatile sole,” Dill said. “It is low bounce and it frees the golfer up to get under the ball easily when the turf feels firm, or where they are short-sided. The last thing you want in those situations is a grind that you don’t feel can help you pull off those shots. That is when the T Grind frees you up to hit those more difficult shots that require that loft.”

SM9 Lightweight

Vokey Design SM9 wedges featuring lightweight steel and graphite shafts will be available at retail from March 31, providing more in-store options for moderate swing speed players.

The SM9 lightweight featured shaft program is aimed at players who may gain better control around the greens with a shaft profile consistent throughout their bag. For golfers who prefer lightweight shafts in their irons, having wedge shaft options at retail is a critical part of finding the right wedge and improving their wedge play.

“Every golfer has a unique swing and requires a unique wedge,” said Master Craftsman Bob Vokey. “Finding the right option for your swing type can allow you to hit any kind of wedge shot, in all conditions. Playing the right shaft can make a massive difference in performance.”

Featured shafts for Vokey SM9 Lightweight include KBS Tour Lite 95 (wedge) and Tensei AM2 Red (regular, ladies). KBS Tour Lite is a lightweight steel shaft designed for players seeking additional spin and precision control in their wedge game, while Tensei AM2 Red is a graphite, high-launching shaft for players looking for more control from their scoring clubs.

SM9 TECHNOLOGY:

Ultimate in shot versatility

Vokey SM9 wedges provide the ultimate in shot versatility through seven tour-proven grinds – F, S, M, K, L, D and T. Finding the right grind to match your swing and playing conditions will give you the best turf interaction, contact and shot performance.

Progressive Centre of Gravity for precise distance & trajectory control

The CG has been raised vertically by adding weight to the topline design, where a tapered pad at the back of the toe helps align the CG properly without being visible from the playing position – promoting a more controlled ball flight and solid contact.

New patented Spin Milled process for maximum spin

A new Spin Milled cutting process in the SM9 models – which includes tightening our allowable tolerances – produces consistently sharper grooves wedge after wedge, resulting in higher, more consistent spin.

VOKEY WEDGE SELECTOR: The Vokey Wedge Selector tool helps golfers select the proper loft, bounce and grind options for their swing and course conditions. Vokey recommends that golfers visit their local Titleist fitter to confirm the results. Experience the Vokey Wedge Selector tool at:

www.titleist.co.uk/golf-clubs/wedges/selector

ADVANCED PERSONALISATION AND CUSTOM OPTIONS: Vokey Design SM9 wedges feature a modern, clean look, which provides a canvas for customisation. The WedgeWorks custom options include:

  • Six unique toe engravings
  • Stamping options | 10-character Straight/Freestyle stamping; 15 characters around the toe; and two lines of 10 characters each
  • Custom paint-filled | Loft, Bounce and Grind markings and BV Wings logo

SM9 wedges can also be custom ordered with an industry-leading selection of shafts, grips, shaft bands and ferrules. For a complete list of options, visit www.titleist.co.uk/golf-clubs/vokey-design-wedges

STOCK SHAFT and GRIP

Shaft: True Temper Dynamic Gold S200 | Grip: Golf Pride Tour Velvet 360 White

LOFTS, FINISHES, BOUNCE: 58.04T RH/LH | 60.04T RH/LH

Available in Tour Chrome, Brushed Steel, Jet Black finishes. Raw finish available for custom only.

AVAILABILITY and PRICING: Vokey Design SM9 T Grind will be available on March 10.

SRP: £159 (Steel), £173 (Graphite).

Vokey SM9 Lightweight FEATURED SHAFTS and GRIP

Shafts: Lightweight Steel | KBS Tour Lite (wedge). Graphite | Tensei AM2 Red (Regular and Ladies)

Grip: Golf Pride Tour Velvet 360 White | Ladies: Golf Pride Tour Velvet 360 White Flat Cap U58R

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.