The Ecco shoe fits for Choi

Danish footwear manufacturer Ecco has signed LPGA Tour star Na Yeon Choi, who wore its Biom Hybrid shoes when winning the Coates Golf Championship recently at Golden Ocala Golf and Equestrian Club in Ocala, Florida. This victory marked the eighth career LPGA Tour title for Choi and moved her to twelfth on the Rolex Ranking. Affectionately known as ‘NYC’, the 27 year old is among South Korea’s most popular sports stars, having won the 2012 US Women’s Open Championship and 2010 Vare Trophy for lowest scoring average on the LPGA Tour.

Among the footwear Choi will showcase as an Ecco Golf Ambassador is the new Biom Hybrid 2. It features an extra-thin midsole to bring golfers closer to the playing surface, as well as a dual-density TPU outsole that is harder in areas which need the most stability and softer in key comfort zones.

In addition to Choi, the Ecco Golf collection is endorsed by Tour stars Fred Couples, Ernie Els, Graeme McDowell, Thomas Bjørn, Marcel Siem, Thongchai Jaidee, Will Wilcox, Caroline Masson and many others.

Jesper Thuen, sponsorship, PR and event manager for Ecco said, “Na Yeon is an icon in Korea, which is among the largest and most important markets for Ecco Golf. She’s also admired globally for her engaging personality, outstanding style and exceptional talent.” More at:

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A graduate of Cardiff University’s highly respected post-graduate magazine journalism course, Andy has successfully edited four different publications across the B2B, trade and consumer sectors. He is skilled at all aspects of the magazine process in addition to editing websites and managing social media channels.