The Belfry Golf Shop has been unveiled as part of a major £26 million renovation project. The store has been transformed with a new entrance and entirely re-styled interior. It features dedicated hardware sections for golf’s biggest brands including Titleist, Callaway, Nike, TaylorMade-Adidas and Ping, and aligns service with the custom fitting services available at The Belfry’s PGA National Golf Academy. The new golf shop aims to appeal to the tastes of all customers with a dedicated ladies section and a selection of lifestyle clothing from brands such as Polo Ralph Lauren and Hugo Boss.
With a new bag drop area, complete with a meet and greet service on arrival outside the attractive glass-fronted exterior, golfers are treated to a warm welcome from the moment they enter the new resort. Inside, the store also now features an indoor putting green.
Phil Hoye, The Belfry’s head of retail operations, said, “With the resort’s recent renovation programme we were presented with the opportunity to create a more contemporary and welcoming environment for our guests, to better showcase the products we have on offer from all of golf’s most respected brand names. The refurbishment has aligned the Golf Shop with the overall enhancements that have been made here at The Belfry. In fact, the developments are such that has become so much more than a golf shop; it’s more of an interactive golf experience!”