The Belfry Hotel & Resort celebrates victories at 59Club’s European Service Excellence Awards

The Belfry Hotel & Resort has claimed victory with five wins at the 10th annual ceremony of the 59Club European Service Excellence Awards, which took place in March 2020.

The 59Club European Service Excellence Awards honours individuals, teams and venues across Europe from the world of golf for their industry-leading performance throughout the year. Each venue is judged on its performance in sales, service, operations, retail, golf course, food & beverage and management.

The Belfry Hotel & Resort retained its position as the world’s top golfing destination as the venue won the prestigious title of The Ultimate Golf Resort for the second consecutive year and retained its two Gold Flags. Individuals Jacques Hobson, Food & Beverage Manager, and Chris Reeve, Director of Golf, also won awards for Food & Beverage Manager of the Year and Golf Manager of the Year, respectively.

James Macbeth Stewart, Resort Director, said: “Whilst we were up against some strong competition this year, The Belfry’s level of excellence is unmatched testament to the fact that we’ve not only retained our two Gold Flags but have also successfully defended our title as The Ultimate Golf Resort; The Belfry is one of only a handful of venues to have won this category twice.

“We’re incredibly proud of our dedicated team who are critical to delivering the excellent experience for which we’re renowned. I must also give a special thank you to Jacques and Chris who each play a pivotal role in sustaining the resort’s title as best in the business, so these awards are a credit to their great leadership in two of the resort’s most fundamental areas.”

Following the hotel’s victories in the golf categories, Chris Reeve, Director of Golf, commented: “I am incredibly proud of both myself and the team at the resort for achieving these three prestigious accolades, which not only upholds The Belfry’s illustrious reputation as a world-class golfing resort but also commends the dedication of my wonderful colleagues who are the driving force behind our success.”

Commenting on his win, Jacques Hobson, Food & Beverage Manager, said: “This award is by far one of the greatest achievements of my career to date and I’m honoured to have my efforts recognised. The catering team and I pride ourselves in delivering unrivalled brilliance across all four of the resort’s restaurants and bars.”

The Belfry Hotel & Resort is an award-winning hotel situated in the heart of the country in Royal Sutton Coldfield, North Warwickshire. The hotel’s three golf courses, including The Brabazon and The PGA National, are recognised as world-class, having previously hosted The Ryder Cup four times – more than any other venue in the world – and two European Tour events, producing some of the most dramatic moments in the history of golf.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.