Already trusted by more Tour players than any other shoe, the best gets even better with the launch of the new Premiere Series.
Built on a heritage of over 100 years of shoemaking excellence, Premiere Series blends iconic styling with advanced performance technology designed for today’s game. In fact, the franchise accounts for about 40% of all shoes on the DP World and PGA Tours, and in 2026, FootJoy will build upon this legacy in modern classic golf footwear with a fully updated version of the Premiere Series Packard.
“We’ve listened closely to feedback from our Tour players and elite amateurs, identifying key areas where we could elevate performance,” said Patrick Trubiano, Director of Product Management, FJ Footwear.
“As the number one shoe in golf, we have a responsibility to continually raise the standard.
The new Premiere Series delivers the classic silhouette golfers expect – built better and reinvented with performance that truly delivers.”
The all-new Premiere Series Packard, delivers refined aesthetics paired with cutting-edge performance innovation.
Both the men’s and women’s models feature exquisite craftsmanship and detailing, using hand-selected full-grain leathers. Soft, supple, ultra-lightweight materials and refined finishes create a modern take on a classic silhouette.
The all-new Packard is equipped with FootJoy’s new ARCTrax outsole technology, delivering more Tour-level traction and stability on any surface, in any condition. This new anti-channeling design and flex-promoting concentric circles optimise ground forces to help power through the golf swing.
MEN’S PREMIERE SERIES PACKARD
- Hand-selected, premium full grain leather
- Premiere EVA midsole delivers firm, performance cushioning
- Secure, contoured comfort from the OrthoLite® TruFit tongue system
- NEW enhanced collar padding that provides superior comfort, heel stability and responsive underfoot cushioning
- NEW ARCTrax Outsole technology delivering more Tour-level
- All-day underfoot comfort from an OrthoLite® EcoPlush FitBed®
- Lizard leather detailing across the saddle on two styles
- One-year waterproof warranty
WOMEN’S PREMIERE SERIES PACKARD
- Hand-selected, premium full grain leather
- Premiere EVA midsole delivers firm, performance cushioning
- Secure, contoured comfort from the OrthoLite® TruFit tongue system
- NEW enhanced collar padding with leather linings for improved comfort
- NEW ARCTrax Outsole technology delivering more Tour-level
- All-day underfoot comfort from an OrthoLite® EcoPlush FitBed®
- One-year waterproof warranty
FootJoy has refined the comfort and performance of the Premiere Series collection with a padded and molded Ortholite® tongue that locks the foot in place. It features an enhanced collar padding that provide superior comfort, heel stability and responsive underfoot cushioning for all-day performance.
Delivering a premium shoe with so many added features, while reducing the overall weight of the model, ensures the player can walk or ride comfortably no matter how many holes they are playing.
Since shoe counts were first recorded in 1945, FootJoy has been the #1 shoe on the PGA Tour – that is over 80 years of commitment to quality, innovation and golf-specific performance.
For more info visit FootJoy.co.uk
