TaylorMade’s launch of new Milled Grind 2 Wedges see sales triple and all- time high UK market share

By
Dan Owen
-

Golf Datatech’s latest UK retail sales figures* show that TaylorMade’s wedge sales tripled in September compared to prior year. TaylorMade’s wedge share reached an all-time monthly high of 23% securing a top 2 position.

The new offering, launched in early September, features a precision-milled sole with Raw Face Technology designed for increased spin, precision and feel. Unique to the MG2, each raw wedge head features an air-tight 3M adhesive sticker which has been specially designed for the wedge and is applied on the face to prevent rusting before purchase/use. While the face rusts over time, the rest of the head will maintain its original finish.

TaylorMade’s September share of 23%* smashes the all-time wedge share for the brand in the UK. TaylorMade have seen Rave reviews from the golf media and retailers have seen demand soar for TaylorMade’s latest innovation. The visible technology, premium positioning and great margins represent a fantastic opportunity for UK golf retailers.
David Silvers, Managing Director EMEAP had this to say about the success.
“Our wedge business has grown rapidly this year thanks to our Hi-Toe line up and now the new Milled Grind 2 has taken both product performance and consumer demand to a whole new level. Our wedge daily business was sky-high in September amidst resounding approval from the media, our custom-fit partners and early-adopting consumers”

The new Milled Grind 2 has received critical acclaim from all quarters of the golf media with Rick Shiels claiming ‘this might be my favourite wedge I’ve ever tested’ and GolfMagic highly recommends it to their readers too; ‘If you’re looking for a new wedge and want one that’s going to provide you with ultimate spin control but also look fantastic, then you really need to look no further than the Milled Grind 2’.

 

*Source: Golf Datatech UK retail figures Sept 2019