TaylorMade claims it was the bestselling metalwood brand for the first quarter of 2015 in Europe, combining the countries of the UK, Germany, France and Sweden. TaylorMade launched both its R15 and AeroBurner family of metalwoods at the start of 2015, featuring Inverted Cone Technology, thick-thin wall castings, movable weights and low-forward centre of gravity in the R15, and an ‘Aero hosel’, raised centre crown and rounded toe section in the AeroBurner metalwoods.
According to a recent consumer purchase behaviour study conducted by independent research company Golfdatatech, TaylorMade continued to be recognised as the leading brand for ‘Innovation and Technology’. David Silvers, managing director, TaylorMade-adidas Golf EMEA commented, “At TaylorMade we are committed to innovation to drive the best in product performance. Our results for Q1 are great validation that golfers at every level, from the professional tours to the club player, recognise that TaylorMade is the brand best positioned to help them maximise their game”. More at: www.taylormadegolf.com