TaylorMade launches myRoundPro analytics

TaylorMade has announced a standalone analytics platform, myRoundPro, designed says the company to enhance the golfer’s performance and overall experience through the use of statistics and analytics such as strokes gained, which has quickly become one of the sport’s most valuable statistical barometers.

The launch follows the company’s prior collaboration announcement with Microsoft, in conjunction with the brand’s Band wearable device and Health application. The partnership has provided golfers of all skill levels with shot tracking and analysis capabilities. This collaboration has been further enhanced says with TaylorMade with the official launch of myRoundPro.

Although golfers can manually create a round of golf in TaylorMade’s myRoundPro web platform, the best experience is had when paired with a Microsoft Band and its GPS tracking capabilities. Once the user is connected to both platforms any previous or future rounds played using the Microsoft Band will sync seamlessly to TaylorMade’s myRoundPro.

Once players’ rounds of golf are complete using the Microsoft Band and Microsoft Health app, they can sync their round with their myRoundPro account to view statistics such as fairways hit, greens in regulation, sand saves and putts per round. Even further detailed analytics come in the form of dispersion charts, shot records viewed on individual maps of every hole played, Strokes Gained in driving, approach shots, putting and more.

myRoundPro uses the statistical analysis measurement commonly known as ‘Strokes Gained’, which was developed by Columbia Business School professor and author, Mark Broadie. TaylorMade’s platform enables golfers to monitor and track their performance and statistics against a professional tour player or scratch golfer benchmark analytic. Strokes Gained also allows the golfer to identify specific areas of their game that are affecting their performance.

John Gonsalves, TaylorMade’s vice president of Direct to Consumer and Digital stated, “Golf is a decidedly technical game and every little advantage helps. We are extremely proud to offer players of all abilities an in-depth analytics platform in myRoundPro. At TaylorMade, innovation is the genesis of everything we do, which goes beyond our equipment. myRoundPro is truly an extension of our desire to enhance the game of golf in every way.”

myRoundPro is optimised for desktop, laptop and tablet computers and for use on mobile devices. Golfers can create an account at: www.myroundpro.com

Previous articleEuropean Ryder Cup Team signs with Galvin Green
Next articleIt’s a Super win for White and Radcliffe
A graduate of Cardiff University’s highly respected post-graduate magazine journalism course, Andy has successfully edited four different publications across the B2B, trade and consumer sectors. He is skilled at all aspects of the magazine process in addition to editing websites and managing social media channels.