TaylorMade introduces M1 ‘unmetalwood’ series

TaylorMade Golf has introduced the M1 driver, fairway and rescue club series as a replacement for the R15 series which was launched last January. The AeroBurner family of woods and irons remains in the TaylorMade product line-up.

The M1 driver and fairway woods are constructed from a multi-material combination of titanium and a seven-layer carbon composite. Described by TaylorMade as an ‘unmetalwood’ family, M1 is said to provide golfers with more speed, high launch, low spin, and increased ball speed. TaylorMade states that the use of a carbon composite crown design in the M1 driver results in a significant decrease in overall club weight and allowed its engineers to lower the centre of gravity (CG).

A T-Track weight system has one 15 gram moveable weight in the front track, sliding from heel to toe, allowing golfers to adjust their draw or fade bias by up to 25 yards. Similarly, the back track allows the golfer 10 grams of moveable weight, sliding from front to back, permitting up to 300rpm of backspin and 0.8 degree in launch angle adjustment. The entire T-Track system has been placed low on the sole so regardless of moveable weight positions, the club still maintains a low centre of gravity to deliver optimal trajectory.

The twelve position loft sleeve provides up to four degrees of loft adjustment, the T-Track can be set for more/less draw/fade and higher/lower trajectory, combined with a choice of three stock aftermarket shaft offerings. With this plethora of possible fitting combinations, TaylorMade says the M1 driver is its most customisable driver to date.

Explaining the benefits over the R15, the company states that the M1 has a lower CG than R15, which essentially projects at centre face and increases the energy transfer at impact. Because the CG has been lowered, M1 provides golfers with the option to shift it back to increase MOI without compromising ideal launch conditions, which results in high launch, low spin, more ball speed more often.

TaylorMade believes the combination of the black face, white forward section and composite rear of the M1’s crown is not only visually attractive, but provides golfers with a confidence-inspiring alignment aid at address. RRP: £429. M1 460 loft options: 8.5°, 9.5°, 10.5° and 12°; left hand models available in 9.5° and 10.5° lofts. M1 430 8.5°, 9.5°, 10.5° loft options.

The M1 fairway features the same front track system as the M1 driver, using two 15 gram tungsten weights that can slide to promote a draw or fade. The carbon composite crown allowed for 30 grams of total moveable weight, five grams more than in the R15 fairway. Having two 15 gram weights also allows for the golfer to split them, thus increasing the clubs’ inertia and ultimately, protecting ball speed on mis-hits. The front track of the M1 fairway also features a reduced channel to improve turf-to-sole interaction. The M1 fairway is equipped with a four degree loft sleeve, which allows for a two degree increase or decrease in loft. RRP: £249.

The M1 rescue has a 1.5 degree loft sleeve and also features two moveable weights (three gram and 25 gram) that can be set for neutral or fade bias to optimise shot shape and trajectory. Additionally, the M1 Rescue has a speed pocket, increasing the size of the sweet spot and reducing spin. RRP: £199. Lofts: 17°, 19°, 21° and 24°.

Brian Bazzel, senior director of product creation said, “At TaylorMade, we always pride ourselves on improving our metalwood performance and distance each year. With the constant advances in titanium technology, we found ourselves at a crossroads, one where the R15 was almost unbeatable. We have an allegiance to performance and we were willing to use whatever material or construction necessary to deliver it. I believe the new M1 is a true reflection of our dedication to improving golfers through innovative designs.” More at: www.taylormadegolf.com

Previous articleTwo new PSi iron sets from TaylorMade
Next articleSales up at PowaKaddy
A graduate of Cardiff University’s highly respected post-graduate magazine journalism course, Andy has successfully edited four different publications across the B2B, trade and consumer sectors. He is skilled at all aspects of the magazine process in addition to editing websites and managing social media channels.