TaylorMade increase their investment in Custom

The TaylorMade Experiential team have witnessed extremely successful custom fitting events since 1-1 interactions were per permitted during lockdown. The mixture of high product demand, a boom in the industry and well executed events have proven financially lucrative for many of TaylorMade’s retail partners and helped reignite their cashflow.

In Q1 2020 TaylorMade’s UK & Ireland Experiential team expanded by five members of staff to improve their service output, however, the company recognise that many retailers are trying to recoup lost revenue due to Covid-19 so are recruiting another five Experiential technicians to further support their account base and drive businesses forward. With the new technicians added to the already expanded Experiential team, TaylorMade will be able to host around 100 more custom fitting events per month. 

“The performance of the experiential events post lockdown has been unbelievable. The team are working tirelessly to maximise custom sales for our retail partners and I’m excited to increase the level of support we can offer.”

Simon Gilbert

Senior Marketing & Experiential Manager, TaylorMade Golf

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.