Strong 2018 performance sees PowaKaddy increase UK market share

Latest figures have revealed a strong 2018 for market-leading electric trolley company, PowaKaddy, with the brand increasing its market share year on year. The company is now stronger than ever, with 60% of the UK electronic trolley sales, according to data unveiled by golf industry research specialists, Datatech.

PowaKaddy’s strong performance was led by its heralded Freeway range- comprising the FW3s, FW5s, FW7s and FW7s GPS trollies. Golf Datatech also shows that all standard sized trolleys from all manufacturers account for over 70% of total sales compared to compact trolleys.

The Freeway range is headlined by the cutting-edge FW7s, which features a full colour 3.5” widescreen display, built-in calorie counter and distance measurement function, making it one of the most aspirational trolleys on the market.

“We are pleased to see that our Freeway collection still sets the standard in the UK market and this shows no sign of slowing up,” commented PowaKaddy CEO David Catford. “The 2019 PowaKaddy range is our most impressive family of electric trollies ever and our increased market share is testament to our commitment to building a range that caters for every golfer’s needs.

“We have always been proud of our dedication to pushing the boundaries of trolley innovation and that is why we are ready to build on last year’s success by launching our most complete range ever in 2019.”

Complementing the success of the Freeway range, PowaKaddy’s Compact C2i trolley was also an integral component of the company’s impressive sales figures in 2018.

“In the compact sector, sales of the ‘ultra-compact’ C2i represented 59% of UK sales in that category outselling what we regard as our nearest competitor’s larger ‘mid-size’ offering,” added Catford.

The Compact C2i is 20% more compact than its closest rival and is powered by the thinnest, lightest and most powerful Lithium battery on the market which delivers 20% more staying power. It also has an innovative, simple-2-fold system which allows the Compact C2i to be folded in just a couple of seconds.

For further information, retailers should contact their Area Sales Manager or call the brand direct on 01795 473555. Visit www.powakaddy.co.uk to view the entire PowaKaddy range of high-performance trolleys, bags, batteries and accessories.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.