SRIXON ADDS TO ITS EUROPEAN TOUR ROSTER WITH THE SIGNING OF MIKE LORENZO VERA

Srixon has announced the signing of DP World Tour veteran, Mike Lorenzo Vera.

Lorenzo-Vera has been on tour for over 16 years and is one of France’s most successful tour professionals, with career earnings of over €5.9 million from 280 DP World Tour events. In 2007 he won the Apulia San Domenico Grand Final on The Challenge Tour. His best year on the DP World Tour came in 2019 when he finished 19th in The Race to Dubai Rankings.

Commenting on behalf of Srixon, Lionel Caron – CEO of Srixon Sports Europe Ltd said, “I have personally known Mike for over 20 years and am thrilled that he will be representing the Srixon and Cleveland Golf brands going forward.

He is a fantastic addition to our DP World Tour tour staff and we look forward to seeing him thrive in 2025 using our new ZXi woods and irons, Z-STAR Diamond ball and Cleveland Golf RTZ wedges.”

Lorenzo-Vera is currently playing the following equipment, which he has already used to great effect, at The Dubai Desert Classic:

Fairway: Srixon ZXi 3-wood

Irons: Srixon ZXi 7 4-PW

Wedges: Cleveland Golf RTZ (50°, 52°, RTX6 58° low)

Ball: New Srixon Z-STAR Diamond

For more information on the latest Srixon products visit eu.dunlopsports.com/srixon

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.