Solex Partners with UK & Irelands Leading Courses

Solex, a revolutionary sun cream brand and applicator are delighted to have partnered with some of the UK & Ireland’s most well-known venues, helping to protect thousands of golfers from the lasting effects of sun damage. To aid this, Solex have enlisted the support of leading distributor, Trendy Sports Agency, who have been instrumental of the roll-out of the product into the industry.

Following extensive testing and industry feedback, Solex is now available in stores, venues including; Gleneagles, Adare Manor, The London Club, Loch Lomond, St Andrews, and Doonbeg amongst the first to sign up. The products are available for customisation, allowing courses to include their own logo on the bottle, creating one of golf’s most useful souvenirs!

Uniquely, Solex’s design allows for hands-free application of suncream through a patent-applied applicator that ensures even and full distribution of the product across the skin. This provides a multitude of benefits for golfers, by offering fuller coverage across the body whilst also keeping hands free of the grease associated with traditional creams. The product also offers strong value for money versus existing suncream sticks, and aerosols; with much of the latter often wasted during application.

For golfers not visiting one of Solex’s in-store stockists, the product is also available online through Scottsdale Golf, allowing golfers from across the UK & Ireland easy access to the brand.

With the long-lasting effects of prolonged exposure to the sun becoming increasingly clear, it’s essential that golfers take steps to negate this whilst on the course. Due to the strength of protection of all suncreams reducing after 120-minutes, golfers need to reapply throughout the round to ensure full-round coverage. Solex provides the only solution to ensure this level of protection without compromising play, thanks to its unique application process.

Jake Townsend of Solex, commented: “It’s fantastic to see some of the biggest names in golf taking sun protection seriously. With the volume of traffic our partner clubs receive each year, we’re confident that together we’ll be actively making a difference to skin care of thousands of golfers. It’s a testament to the quality of the product that we’ve created that some of these world-class venues have chosen to add their own branding to our suncream, and we look forward to extending our network of golf clubs over the coming months”.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.