SKYCADDIE MEASURES UP AS LEGENDS TOUR ANNOUNCES OFFICIAL PARTNERSHIP

The Legends Tour has agreed an official partnership with SkyCaddie, which will see the brand’s products become the official distance measuring devices (DMDs) of the Tour.

Already hugely popular and recognised across the globe, SkyCaddie will be the go-to brand for all players looking to use DMDs in Legends Tour tournaments during the 2023 season and beyond.

Players who choose to use the company’s products will receive access to each day’s pin locations while out on course, with Legends Tour officials using SkyCaddie’s ground-mapped yardages to set pin positions and to also provide daily pin sheets to players – which can be downloaded onto players’ GPS handheld devices.

The devices will also enable players access to exact locations of hazards, greens and bunkers from any given position, with the ability to move the DMDs cursor to specific locations in order to receive exact yardages.

Phil Harrison, chief executive officer of the Legends Tour, said: “As we move into the 2023 season, we are delighted to announce this new official partnership with SkyCaddie and to be working even closer with the team there.

“With pace of play such a contentious topic in world golf, we believe this partnership will only speed up play times on the Legends Tour and improve the already great viewing experience our fans enjoy.”

James Holmes, director of sales and operations EMEA at SkyCaddie, said: “We are delighted to formalise our relationship with the Legends Tour, after having had the pleasure of supplying so many players with SkyCaddie GPS devices over the last few years.

“As it is Europe’s most prestigious tour which allows the use of distance measuring devices, the fact that the majority of players now trust SkyCaddie GPS for their yardages in the high-stakes world of tournament golf is a source of great pride to us. 

“We look forward to forming even stronger bonds with this much-loved Tour and the golfing legends who play on it!”

The announcement comes as the Legends Tour embarks upon its biggest season since rebranding in 2020, with larger fields, record-breaking prize funds and new venues hosting major events like Trump International Golf Links Aberdeen and Seapoint Golf Links on Ireland’s east coast.

The tour has also announced recently that a revolutionary and exciting qualifying format that will offer a route for senior players to qualify for the tour’s flagship event: the Staysure PGA Seniors Championship, hosted at Trump International Golf Links, Scotland, on August 23-27.

The new ‘Q-Series’ features four 36-hole strokeplay events. Points will be awarded to the leading players in each, with each player’s best three points results counting towards the Order of Merit.

The top three players aged 50 or over on August 23, 2023, on the final Order of Merit standing (not otherwise exempt) will earn a spot in the event at Trump International Golf Links.

The Legends Tour is the brainchild of entrepreneur Ryan Howsam, who bought a majority stake in the then-named European Senior Tour and set about rebranding it in 2020.

Last year, former Ryder Cup captains and Major winners including Paul McGinley, Lawrie, Campbell, Woosnam and Thomas Bjorn all competed on the Legends Tour as South African James Kingston secured the Legends Tour Order of Merit to win the John Jacobs Trophy.

www.legendstour.com

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.