Siam Group appoints GMS for international PR amplification drive

Thailand-based Siam Country Club Group has selected Golf Marketing Services Ltd (GMS) to fulfil an international PR brief, highlighting the strong heritage and world-class golf offering the destination proudly exhibits.

The brief centres on re-establishing Siam Country Club, home venue of the LPGA of Thailand, alongside the four additional properties comprising “The Group”, as a must-visit golf destination.

“The excitement and opportunity surrounding Siam Country Club, as well as the additional properties, really epitomises what exceptional modern golf is all about,” commented Phil Craghill, Director at GMS. “The end of coronavirus travel restrictions has seen the appetite for golf tourism significantly pick up, with golfers now far more ambitious with where they go – Siam Country Club should definitely be on their bucket list.”

He continued: “The destination has hosted some of the finest professional golfers at the highest level of women’s championship golf and, with an impressive golfing heritage crafted in just a short period of time, we’re eager to begin garnering this top-class venue the international recognition it deserves.”

Siam Country Club Group is a multi-course operator in Chonburi and Bangkok, Thailand, with the flagship Old Course joined by Plantation, Waterside, Rolling Hills, and the latest golf course in Bangkok to complete the impressive collection of courses.

“Over the last 55 years, we have developed five premier golf courses for members and visitors – with the Old Course opening in 1968. In 1968, ‘Siam Country Club’ golf course was established, which is recognised as the pioneer privately-owned golf course,” comments Thanakorn Sawasdee, Director of Sales and Marketing at Siam Country Club Group.

Across our five courses, we have an exciting opportunity for every golfer across the globe – with a cultural experience we’re proud to share. Enjoy the iconic home of the LPGA of Thailand at the Old Course, the panoramic views of Plantation, the aesthetic beauty of the Waterside landscape, the risk reward challenge of the Rolling Hills or the unique Toby Cobb design masterpiece that is Siam Country Club Bangkok.”

The Siam Country Club Group has long been a leading supporter of golf in Thailand and the Asian region; supporting the LPGA, Asian Tour, the All Thailand Tour and various amateur tours. The R&A has also recently announced the return of the Women’s Amateur Asia Pacific Championship in 2024, at Waterside.

Siam Country Club Group joins the GMS client roster which includes Bernhard and Company, BGL Golf, Chart Hills Golf Club, Close House, Dan Grieve Golf, Dubai Golf LLC, ECCO Golf, Essendon Country Club, Foremost Golf, Golf Genius Software, Golf Pride Grips, La Reserva Club, Nippon Shaft, The PGA of GB&I, Shot Scope Technologies, Solheim Cup, Toptracer, PING, PING Apparel, Prince’s Golf Club, Royal Liverpool Golf Club and Sotogrande SA among others.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.