The SEVE Collection celebrates the legacy of one of golf’s greatest legends, Severiano Ballesteros, while also inspiring a new generation of golfers. Launched just over four months ago, the SEVE Collection has rapidly expanded its reach to 16 countries, including Japan. With a recent entry into the highly competitive UK golf market, they are set to offer premium golf apparel and accessories that blend performance and style, with a new tonal twist that recalls Seve Sundays.
The UK golf market is one of the largest and most competitive in the world, with a rich
history and a passionate community of golfers. As a hub for golf enthusiasts, the UK
provides an exceptional opportunity for the SEVE Collection to establish its brand and
connect with a diverse audience that appreciates quality and innovation in golf apparel
and accessories.
The SEVE Collection was also represented at The Open Championship held at
Royal Troon Golf Club, introducing the first collaboration between a player and a Major
tournament. We are equally proud to highlight our commitment to the Seve Ballesteros
Foundation. By purchasing from the SEVE Collection, customers are not only supporting
a brand that honors Seve’s legacy but also contributing to the Foundation’s initiatives,
which focus on brain cancer research and youth golf programs.
Since the launch of the SEVE Collection some four months ago (July 22nd), the brand has
achieved remarkable growth and is now present in 16 countries, including 15 across
Europe and Japan. We are excited to announce our latest expansion into the United
Kingdom, represented by esteemed golf industry veteran Mr. Stephen Grant. With over
30 years of experience in the golf business, Mr. Grant brings a wealth of knowledge and a
passion for the sport that aligns perfectly with the SEVE Collection’s values. His
expertise will be instrumental in establishing the SEVE brand in the UK golf market.
“We are thrilled to welcome Stephen to the SEVE Collection family,” said Fredric Kaijser,
CEO & Co-Founder of the SEVE Collection. Mr. Grant expressed his enthusiasm about
joining SEVE, stating, “I am honored to represent the SEVE Collection in the UK. The
brand embodies the spirit and dedication of Severiano Ballesteros, whom I have
admired and followed since he became such a big hero on the British Isles.”
Play with Charisma is one of SEVE’s core values. The SEVE brand tells the story of Seve,
dedicated to celebrating the legacy of the world’s most creative, exciting, and unique
player that the world of golf has ever seen. This game, once described by Seve himself
as “a great and very strange game,” was mastered by Seve, an artisan of golf, who did
things with his hands and a club that no other player has dared to do before or since.
Seve played the game with his own mind and is forever loved for it.
For more information about the SEVE Collection and to explore our latest offerings,
please visit www.sevecollection.com and follow us on Instagram.
