Scottish Golf Union signs partnership with All Square

Golf clubs in the Scotland are being encouraged to ‘go social’ as part of a new strategic partnership between the Scottish Golf Union (SGU) and Silicon Valley based All Square, the social network for golf.

The SGU is working with Scotland’s 576 golf clubs to help them reach out and engage international golfers in Ryder Cup year and All Square®, which is establishing a business base in St Andrews, is seen as an ideal platform.

Ross Duncan, Marketing, Media and Sponsorship Manager at Scottish Golf Union, said: “The All Square platform gives golf clubs an opportunity to enhance their online presence among a very targeted audience and we are happy to endorse the product to help All Square get a foothold in the Scottish golf market. The platform has a potential global reach and creates a very strong marketing avenue that forward-thinking clubs can use to attract new visitors.

“Our partnership with All Square comes at a time when the SGU is encouraging clubs to develop social media strategies, and reach out to overseas visitors on the back of our ‘Ryder Cup Ready’ activity. We will certainly be recommending clubs take advantage of the free registration to market their courses on All Square’s global digital platform.”

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