Royal Norwich’s 2019 reincarnation has created a golfing environment like no other. Born out of a 350 acre, 400 year old parkland course, its clever new course designs and outstanding facilities are providing an inclusive, progressive place for the whole community to relish well into the future. Huxley Golf is proud to have been involved in its transformation.

Neil Lythgoe, Director of Golf at Royal Norwich, explains: “We’re working to create a completely different experience here at Royal Norwich, one which is welcoming to established golfers, new golfers and non-golfers alike. Central to this ethos is embracing inventiveness but with an absolute focus on quality. To my mind, Huxley Golf surfaces embody this approach.”

In 2021, Royal Norwich asked Huxley Golf to supply 6ft x 6ft (1.8m x 1.8m) tees for its par 3, 6-hole course to make the most of a short course’s enormous potential to attract newcomers and juniors to the game. Recognising the need to offer year-round play and the impact that this would have in terms of wear and tear in a small, frequently-used space, Huxley Golf’s premium all-weather surface was the optimal solution. Critically, specifying Huxley surfaces also supported the Club’s direction to construct its short course to the same high standard as its 18-hole championship course.

Neil Lythgoe commented: “Managing environmental challenges and the customer experience is a hard balance to strike. When you’re working to maintain playability and quality and there’s no room for alternative tees, you need to consider all-weather surfaces to spread the wear – they’re clearly the future.

However, if you’re going to use artificial surfaces, the quality needs to be outstanding. If you lay a surface that you can’t get a tee peg into, players feel that it’s a poor alternative. You certainly don’t get that with Huxley Golf Premier Tee Turf: it’s great to play off and gives good feedback when you hit the shots. Honestly, it’s an amazing surface which members are more than happy to use. In fact, one member, a three-time Club Champion, recently told me how much he loved it. The greenkeeping team appreciate its benefits too. My view is that all-weather surfaces have a definite role in the future of golf in this country and that Huxley Golf is the only option worth considering.”

Building on the hugely positive reception to the short course (the Royal Norwich Junior Academy now has over 100 students), the Club returned to Huxley Golf for its practice area. Working with Premier Tee Turf once more, the new 56ft x 6ft (17m x 1.8m) practice tee was installed locally by members Mark Burton and Julian Poole, with expert guidance from Huxley to guarantee the end-result.

Will Alsop, PGA Professional and Area Sales Manager for Huxley Golf, said: “From the moment you walk into the clubhouse at Royal Norwich, you notice that it’s clearly quite different. The place is full of character, comfortable and welcoming without compromising in any way on the quality of its provision. As a player, the Royal Norwich courses are young but outstanding in design and they’re really coming into their own. This progressive club is a perfect blend of new ideas and traditional quality, which we at Huxley pride ourselves on too. We have been delighted to be a part of Royal Norwich’s future-focused plans.”

The Huxley name has been synonymous with premium all-weather golf surfaces and products. Endorsed by the UK’s leading golf organisations as well as many legendary golfers and celebrities and their coaching teams, the company’s artificial golf surfaces are in use all around the world at top-flight courses, resorts, and training academies. For more information visit or call 01730 829608. For more information about Royal Norwich, visit

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.