Royal & Awesome new designs appeal to patriots

Royal & Awesome has released its 2015 designs to the trade a month before they go on general sale. There are five new trouser designs named Trew Brit; Blue Plaid Trews; Back to the Fuchsia; Par-tee Pants; and Pars and Stripes. All are now available for trade order from distributor JS International with no minimum order requirement.

The Trew Brit is a red, white and blue diamond design which incorporates the Union flag, while Pars and Stripes is a diagonal designs inspired by the US flag. The Blue Plaid Trews sports – as the name suggests – a blue plaid, while the Par-tee Pants are largely black but with streaks of vivid colour. Finally, the Back to the Fuchsia is a traditional diamond-style pattern based on shades of pink.

Brand director Graeme Smeaton commented, “There is always lots of built-up demand for our new designs – last spring all three new designs were in the top-four fastest sellers – so we wanted to give retailers the chance to benefit from this demand. By buying now and promoting that they have our new designs, retailers should be able to get some ‘Awesome’ incremental sales to kick off their season.” More at:

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A graduate of Cardiff University’s highly respected post-graduate magazine journalism course, Andy has successfully edited four different publications across the B2B, trade and consumer sectors. He is skilled at all aspects of the magazine process in addition to editing websites and managing social media channels.