Royal & Awesome gets Ex-US Presidential endorsement 

Edinburgh-headquartered Royal & Awesome was chosen as the ex-president’s apparel of choice in his future retirement by Madame Tussauds London. Staff at the London attraction have prepared their waxwork of Trump for life after the White House, swapping his usual red tie and suit for something a bit more altogether colourful – Mardi Grass golf trousers.

The purple and orange plaid trousers were perhaps even more apt as they were in Royal & Awesome’s clearance range.

Managing director of Royal & Awesome, Graeme Smeaton, said: “Every year, we release four new main patterns, and the Mardi Grass is from last year. However, it is a good example of what we try to do as a brand, taking traditional things in golf like tartan trews and making them bright and bold – golf attire for the pars and the bars!

“Madam Tussauds has decades of experience in dressing the most famous people in the world so it’s brilliant to have them recognise that Royal & Awesome is the obvious choice for golfers who like the spotlight.

“Great to see him wearing our Mardi Grass design. Perhaps this is because they are currently on sale and President Trump famously loves the art of the deal or maybe he couldn’t resist the orange and purple colour combo.”

Perhaps with plenty of spare time on his hands come late January, Trump and his funky Royal & Awesome breeks will be spotted more frequently at his courses in Turnberry and Aberdeenshire.

Among other celebrities who have sported Royal & Awesome trousers are: British track and field athlete Kriss Akabusi; BBC newsreader Naga Munchetty; Irish singer-songwriter Brian McFadden; former Olympic medallist Sir Steve Redgrave; and a string of Scottish football players.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.