Former European Number One Robert Karlsson jpoins abacaus Sportswear as its latest brand ambassador.
Here the super-Swede highlights five reasons why he’s counting on abacus in 2015.
1. Swedish style
Founded in Sweden, abacus has established an international reputation for its functional, smart clothing for active golfers, featuring cool Scandinavian style. It is this Swedish heritage and the company’s unique approach to the sport, encapsulated in the brand’s motto ‘Freedom of Golf’ that appealed to Robert Karlsson. He says: “I really like the fact that abacus is a Swedish company, which not only makes me feel proud, but also helps me to feel right at home, both on and off the course.”
2. European Tour quality
Abacus Sportswear is the Official Apparel Supplier to The European Tour and dresses staff, officials and volunteers at European Tour tournaments. Karlsson has enjoyed a long and successful career on The European Tour and in 2008 became the first Swede to win the Money List. “It is great to work alongside a brand that has a long-standing association with The European Tour and really understands the specific clothing requirements of a professional golfer.”
3. Ryder Cup pedigree
As an Official Licensee to The 2014 Ryder Cup, Abacus Sportswear produced an exclusive collection for one of the greatest sport events of all time. The line included Ryder Cup branded versions of its popular Nipton rain jackets, Glade wind jackets and Score fleeces. For Karlsson, the association with the game’s greatest team event is an important stamp of quality: “I have been fortunate to represent Europe in The Ryder Cup on two occasions, so it is important for me to have signed with a brand that also enjoys a Ryder Cup pedigree.”
4. Shared passion for golf
Abacus Sportswear founder and owner, Sven-Olof Karlsson developed the company to make apparel that combines design, quality and function and gives active golfers the freedom to play well. It is Sven-Olof and his team’s shared passion for the game that convinced Robert to commit to abacus. He says: “I first started playing golf in a long jump pit on a sports field when I was at school, and remain as passionate about the game now as I did then. It is important for me to work alongside brands and people who share this passion for the game.”
5. Proven performance
Abacus Sportswear was established in 1991 and is renowned for its function, design and quality, as well as its pioneering work on stretch waterproof fabrics for golf. Coincidentally, 1991 was Robert Karlsson’s first full year on The European Tour and, like abacus®, he would go on to achieve considerable success, including 11 European Tour titles. It is this synchronicity that appeals to Robert, who says: “The European Tour has been an important chapter in my life, especially winning the Money List. Choosing the right partners is an important aspect of success in professional golf and by choosing to wear abacus® I know I have the freedom to play my best golf.”
Sven-Olof Karlsson, CEO and owner of Abacus Sportswear, said: “Robert Karlsson is an icon of Swedish golf and one of our nation’s most successful players of all time. Everyone at Abacus Sportswear appreciates his passion and commitment to golf, and we know he will be a valuable member of our team.”
For more information about Abacus Sportswear, visit: www.abacussportswear.com