Revo Announces UK/EU Golf Market Expansion

Revo is proud to announce the expansion of its golf division to the United Kingdom and Europe.

The division will be overseen by Grahame Jenkins, who will take the lead in growing the Revo golf market throughout the UK and Europe. Revo has also brought on Holiday Golf as its distributor for mainland Europe.

Grahame is a golf industry veteran of over 35 years and is the owner of Ireland’s biggest golf member publication, Tee to Green which is distributed monthly throughout all 400 golf clubs in Ireland.

Cliff Robinson, CEO of Revo Sunglasses stated, “The expansion of Revo Golf to Europe and Mainland Europe is fundamental to our long-term growth strategy. As we make Revo available in more locations around the world, we want to work with the best partners and Grahame Jenkins along with Holiday Golf bring us a breadth of experience in the UK/EU golf marketplace.“

“I’m very excited to be working with Cliff and the team at Revo. The brand history and heritage together with exceptional product will ensure Revo will fast become the sunglasses brand of choice for golfers all over Europe and I look forward to building the brand in the months to come,” stated Jenkins.

Revo is a 100% polarized collection that pioneered the performance eyewear industry with its signature Light Management System™ – a technology that manages the full spectrum of light including harmful Blue Light and HEV Light.  In a sport with unique light requirements, the Revo lens palette has numerous offerings for golfers to improve contrast and visual acuity while also highlighting key parts of the light spectrum for a more precise visual experience on the course.

About Revo

Founded in 1985, Revo quickly became a global performance eyewear brand known as the leader in polarized lens technology. Revo sunglasses were first created by utilizing lens technology developed by NASA as solar protection for satellites. More than 35 years later, Revo continues to build on its rich tradition of technology and innovation by offering the clearest and most advanced high-contrast polarized eyewear in the world.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.