Premier PXG Custom Golf Club Fitting & Retail Experience Now Open in South London

PXG®, a company dedicated to developing the world’s finest golf equipment and apparel, announced the grand opening of PXG London South today. A premier golf destination, PXG London South supports a top-quality golf club fitting experience for players of all skill levels and presents the company’s high-performance golf and lifestyle apparel.

PXG’s first brick-and-mortar location in the United Kingdom, PXG London South, is an exciting addition to the PXG UK custom build and distribution centre, which opened in 2022 to function as the company’s European headquarters.

“We’ve built a very loyal base of PXG Troops across the U.K. thanks to our exceptional mobile fitting team and our ability to deliver custom-built clubs quickly,” said PXG Founder and CEO Bob Parsons. “Now, we’re thrilled to expand our services to bring the full-blown PXG experience to golfers in the greater London area with the opening of our very first retail store in the country.”

The new 3,500-square-foot store is designed to mimic the U.S. retail and service experience. The store houses two custom-fitting bays with guest seating and state-of-the-art golf simulators powered by TrackMan® technology. It also features a dedicated putter fitting area.

PXG London South is open Tuesday through Saturday and is supported by PXG’s Master Fitters and Retail Associates. Leveraging PXG’s complete matrix of innovative clubheads, premium shafts, and grips, club fittings offered at the marquee location are immersive, data-driven, fun, and focused entirely on maximizing individual performance. Appointments for personalized club fittings can be booked online or over the phone by calling 0800 066 9449.

Just in time for the holidays, an expansive retail showroom is also fully stocked with PXG’s latest apparelaccessories, and PXG Xtreme® Golf Balls. Located at Royal Mills, Unit 1, Sandown Industrial Park, Mill Road, Esher, Surrey KT10 8BL, appointments are not required to shop PXG’s expansive offerings.

President and Executive Creative Director of PXG Apparel Renee Parsons added, “What we deliver is like nothing else in the industry. Whether clients come in for a fitting or to shop our latest sport fashion designs, they will be treated to an unparalleled shopping experience that is engaging, personal, and fun!”

For more information about PXG, visit

As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.