Premier Licensing to bring Evnroll putters to UK and Ireland

Premier Licensing, one of the leading suppliers of golf and sports accessories in Europe, is delighted to announce that it has signed an agreement to distribute the Evnroll range of putters throughout the UK and Ireland.

Kevin Funnell, Director of Premier Licensing, commented: “We are delighted to be strengthening our proposition further with the addition of Evnroll putters. The products and technology are incredible and we are looking forward to introducing it across our distribution network in the UK and Ireland.”

Five years in the making and the brainchild of renowned putter designer Guerin Rife, Evnroll Putters were unveiled to the world at the 63rd annual PGA Merchandise Show in Orlando, Florida, promising golfers everywhere a better roll thanks to ‘The Sweetest Face in Golf’.

 The line consists of four new head designs each precision milled in Carlsbad, California, featuring an innovative face mill pattern that delivers uniform performance across the entire putter face for unprecedented accuracy.“This is by far the most exciting technology I have ever brought to market,” commented Rife, the man who first introduced grooves to putters 20 years ago.

Evnroll’s ground-breaking technology, found in every putter model, is set to revolutionize putting by eliminating miss-hits, expanding the “sweetspot” into “The Sweetest Face in Golf”.

“Every putter has a sweetspot, but only an Evnroll putter has a sweet face,” added Rife. “Our unique progressive mill pattern not only broadens the sweetspot across the entire contact area, but also gently gears the ball back to the target line to ensure even heel and toe putts roll online and virtually the same distance as centre hits.”

Backed by years of research and development Evnroll Technology features a revolutionary mill pattern across the face that works to progressively replace the energy loss on miss-hits, meaning that off-centre hits will roll virtually the same distance as centre hits. What’s more, the unique milling pattern also gears the ball back to the centre.

Models and design

Evnroll putters are available in four head designs. From the classic style of the heel-and-toe ER1 and ER2 blades, to the ER5 Hatchback mallet and the deep red centre-weighted ER6 iRoll full mallet, each putter head is precision CNC-milled, then hand-ground, finished and assembled to exact specifications. Each design also includes new LineAline technology, which features two small, unpainted dots on the topline 1/8 inch either side of the centre cavity sightline.

“This provides the golfer a subtle alignment reference for consistent lie angle positioning, while also helping with alignment on breaking putts,” added Rife. Aligning the ball in front of the toe-side dot on right-to-left putts and in front of the heel-side dot on left-to-right putts will help keep the ball travelling on the high side of the target line as 90% of breaking putts are missed below the hole.

Each head comes in a specified weight that complements the length. Head weights are 15 grams heavier to allow for a 30-gram counter-weight. This combination maintains a tour preferred swing weight for excellent distance control with heavier overall weight for a smoother stroke and greater stability.

Evnroll putters will be available from April 2016. Each putter is available in 33”, 34” and 35” lengths with the ER1 and ER2 models offered with an MSRP £249 and the ER5 and ER6 at £275.

For more information on the Evnroll putters visit and to get in contact with Premier Licensing about becoming a stockist go to or contact +44 (0)2891 811 900.

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A graduate of Cardiff University’s highly respected post-graduate magazine journalism course, Andy has successfully edited four different publications across the B2B, trade and consumer sectors. He is skilled at all aspects of the magazine process in addition to editing websites and managing social media channels.