Perry Ellis Europe announces new UK & Ireland Regional Manager

Perry Ellis Europe hasannounced the important appointment of Stuart Neillie as its new UK & Ireland Regional Manager for its Callaway Apparel and Original Penguin Golf brands.

Stuart’s promotion from Area Sales Manager for Ireland and Scotland, will allow the company to continue with its objective of building even stronger business relationships with its customers, buying groups and across the UK’s network of green grass golf professionals.

Helen Willsmer, Brand Director, Callaway Apparel and Original Penguin Golf, commented: “It will be hugely valuable to have Stuart’s market knowledge and expertise within our company’s senior management team. We see huge potential in both brands and we are confident under Stuart’s sales leadership, we will be able to accelerate our growth plans.”

Earlier in his career, Stuart managed a golf retail business and clearly understands the challenges and opportunities that on and off-course retailers face in a rapidly changing marketplace.

He added: “In Callaway Apparel and Original Penguin Golf we have two incredible brands, with fantastic product stories that continue to resonate with golfers at retail. We have many opportunities to work closer with customers, old and new, and support the success of their businesses.

“I’m looking forward to meeting with many of them over the coming months as we commit to building stronger, more successful partnerships across the UK.”

Stuart’s appointment is effective May 1.

Next articleCenturion Club welcomes Peter Holland as Director of Golf
As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.