Pelley is new European Tour CEO

The Board of the PGA European Tour has announced the appointment of Keith Pelley as its new CEO, to succeed George O’Grady this summer. Pelley is currently President of Rogers Media, a media conglomerate in Canada, with responsibility for all lines of the media business, including 51 radio stations, 56 publications and 54 national and local TV stations as well as the Toronto Blue Jays, Canada’s only Major League Baseball team.

Pelley is said to have a deep understanding of professional sport, having worked for over 30 years across several major sports including the National Football League, National Hockey League, Major League Baseball and the Canadian Football League. This, combined with his extensive experience in rights management and negotiations; sponsorship creation; television production; marketing; communications; brand development and event management, made Keith the unanimous choice of the Board’s Nominations Committee.

David Williams, chairman of The European Tour commented, “I am delighted to welcome Keith Pelley to The European Tour as our new Chief Executive. Keith’s proven track record, extensive experience and outstanding leadership skills in both sport and media will be invaluable as we continue to further develop our strategy.

“Throughout the interview process, it was clear that Keith has an unwavering passion for golf as well as a strong grasp of the challenges and opportunities facing not only The European Tour, but the wider game of golf as a whole. He knows the game, respects its history and I have no doubt he will bring an innovative approach to the development of The European Tour on the global stage.” More at:

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A graduate of Cardiff University’s highly respected post-graduate magazine journalism course, Andy has successfully edited four different publications across the B2B, trade and consumer sectors. He is skilled at all aspects of the magazine process in addition to editing websites and managing social media channels.