Swedish apparel brand, Oscar Jacobson (OJ), has launched its spring-summer 2015 apparel collection. The golf collection has been developed alongside its men’s fashion range, with the shared design philosophies including three key elements: Anglo-Saxon textile heritage; Italian tailoring; and Scandinavian simplicity.
OJ is presenting its SS15 collection in three colour palettes – Modern, Classic and Fresh – so there’s something to appeal to all ages, tastes and preferences. Popular pique-knit polos like the Anton, with its button-down collar and chest pocket, and the Gustaf, with its flat-knit collar, remain in the collection, but in a significantly wider range of colours than last year. They are joined by newcomers like the Barry polo, which features contrasting panels on the shoulders, and the Brody polo, which mixes bold body colours with white sleeves and dark flat-knit collars.
The top-of-the range Mickey Tour waterproofs retain performance-enhancing technology, such as four-way stretch fabrics and articulated sleeve construction for a better fit, but are now available in a wider selection of striking colours. They are joined in the weatherwear line-up by the new lightweight Miller wind- and shower-proof full-zip jacket in four colour options.
Gunnar Hedendahl, global sales and marketing director commented, “We are particularly excited about the new SS15 collection as this will be the first of many collections where we will introduce products and influences from our very successful OJ Man and Satorial Leisure, off course, collections into golf. The boundaries between on- and off-course apparel are becoming ever more blurred and many of our items in our collection are as likely to be seen on the catwalk as they are on the course. With our expertise in fashion and tailoring, we are perfectly positioned to help our customers, across the globe, embrace this change and with it the future of Oscar Jacobson has never looked brighter.”