Direct Golf has diversified into cycling with the opening of its first Bike-Shed.com store in Huddersfield. The 4,000 square foot store has taken over part of the company’s flagship Direct Golf outlet in Leeds Road and holds more than £150,000 of stock. The store opened officially on Saturday, 10 May with a number of special offers, competitions and giveaways, as well as displays from a specialist trial team. It is anticipated the Huddersfield outlet will be a pilot project with another 15 of Direct Golf’s 20 stores nationally that could accommodate a similarly sized Bike-Shed.com outlet.
Store manager Joe Vanyuscsak explained, “The diversification into cycling has been in the pipeline for a number of years. It was something our owner, John Andrew (pictured) – who is a very keen cyclist – has been very keen to do for some time. But the time needed to be right, and the improvement in the economy allied to the Tour de France’s visit to Yorkshire this summer means the timing is perfect for us. And, of course, the Bike-Shed.com brand benefits from the experience gained in 23 years of successful retailing achieved by Direct Golf.”