OJ Sport goes online

Oscar Jacobson has launched a dedicated website for OJ Sport products including golf. The company says the new website is designed to better meet the ever-changing needs and demands of all Oscar Jacobson golf and active consumers.

The site works equally well on mobiles, tablets and laptops, allowing today’s busy yet technically savvy generation full access while on the move. The home page offers a real dashboard of headlines and links not just to the latest OJ Sport product range and key garments for the season, but also to tour staff profiles, a store locator, features about key courses and video content. Full interactivity with OJ Sport will be available via direct links to its Facebook, Twitter, Instagram, Pinterest, Google+ and YouTube accounts.

A series of short films highlighting the performance benefits and design attributes of key garments will also feature heavily throughout the site. The first to go live will be the Mickey Tour waterproofs, central to the Weather Protection System (WPS) collection.

Gunnar Hedendahl, global sales and marketing director – sport stated, “It has been a substantial investment for the brand, but it was one we knew we had to make to help drive the brand forward and to help Oscar Jacobson maintain its position at the very forefront of the golf and apparel market. The new OJ Sport website is much more social media-focused, consumer-friendly and brand-driven, designed to be a dynamic and ever-changing hub for all things OJ.” More at: www.oscarjacobson.com

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A graduate of Cardiff University’s highly respected post-graduate magazine journalism course, Andy has successfully edited four different publications across the B2B, trade and consumer sectors. He is skilled at all aspects of the magazine process in addition to editing websites and managing social media channels.